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Human Resources Manager/Payroll Administrator at Indiana Botanic Gardens

About our Company

Botanic Choice is a leading provider of natural health products and supplements with over 100 years of experience in the industry. Our commitment to quality and customer satisfaction has earned us a loyal following of health-conscious consumers. With a wide range of products including vitamins, herbs, and beauty products, Botanic Choice is dedicated to helping our customers live healthier, happier lives. Join our team and help us continue to bring high-quality natural products to the market.

JOB SUMMARY

Under the direction of the Senior Director of Ecommerce, the Marketing Assistant is involved in supporting multiple Digital marketing and Ecommerce activities aimed at improving brand visibility and customer engagement.

This is NOT a remote position. Must live in general demographic area.

ESSENTIAL JOB FUNCTIONS

1. Assist in creating and executing social media content, helping develop engaging posts, stories, graphics, and videos that align with the brand’s narrative and resonate with the target audience.
2. Collaborate with the copywriter to suggest relevant and trending topics and keywords for blog content, ensuring SEO optimization and audience engagement.
3. Support the publishing and sharing of blog content across various channels, including social media, email newsletters, and the website, to increase engagement and drive traffic.
4. Monitor social media trends and best practices, helping to keep the brand’s content timely and engaging.
5. Track social media performance, using analytics to report on results and assist in refining content strategies.
6. Assist in the creation and management of the Digital Promo Calendar, organizing and helping ensure campaigns and merchandising efforts are executed on schedule across digital platforms.
7. Support in merchandising the site monthly, ensuring product displays and promotional content are aligned with the digital marketing calendar and actively driving engagement.
8. Assist the Affiliate Marketing program by tracking performance, researching best practices, and supporting the development of new partnerships to expand reach.
9. Monitor the affiliate landscape, gathering insights on trends and competitor activities to assist in optimizing the program.
10. Update and maintain monthly reports, tracking results and helping ensure KPIs are met across campaigns.
11. Assist the Ecommerce Director in supporting third-party vendor relationships, ensuring smooth communication and timely campaign execution.
12. Help with the Influencer program, supporting the coordination of schedules, content, posts, and assisting with the execution of live campaigns.
13. Support email campaigns, assisting in optimizing content and design to enhance customer engagement and overall user experience.
14. Assist with pre-launch tests for email and SMS campaigns, ensuring all content, links, images, pricing, and offers are correctly set up.
15. Assist in optimizing website content and product listings to improve search engine rankings and drive organic traffic.
16. Perform additional duties as required, staying flexible to meet the evolving needs of the digital marketing strategy.

QUALIFICATIONS AND EDUCATION REQUIREMENTS

1. Bachelor's degree in Marketing, Business Administration, or related field, or working toward.
2. 1-2 years of experience in eCommerce marketing or related field a plus.
3. Strong written and verbal communication skills.
4. Knowledge of social media platforms, email marketing, content creation, data analysis, SEO optimization, and paid advertising.
5. Ability to work collaboratively in a team environment.
6. Strong attention to detail and organizational skills.
7. SOP’s: OBGIO-011 and any other SOP deemed appropriate.

PROVIDE SALARY REQUIREMENTS - SALARY IS NEGOTIABLE UPON KNOWLEDGE AND EXPERIENCE

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Retail and Food and Beverage Manufacturing