Get new jobs for this search by email

Executive Director, IFM Marketing Strategy and Effectiveness

Apply locations: New York, New York, United States of America
time type: Full time
posted on: Posted Yesterday
job requisition id: PT-JR005109

Led by the Chief Marketing Officer, the marketing function at Morgan Stanley is backed by momentum and a broad imperative seen as core to the firm's future growth. The COO group within Firmwide Marketing is responsible for marketing strategy, transformation, and operations, setting direction for the function, partnering with the CMO on their top-priority initiatives, driving collaboration across marketing teams, and ensuring executional excellence. The team develops the strategic vision for the function, sets objectives, articulates, and communicates the mission and vision, and acts as the conduit to other leadership teams around the firm.

What are we looking for in this highly visible role?

As part of the Firmwide Marketing team at Morgan Stanley, your role will be equal parts strategist and creative problem solver. You will be highly collaborative and solution-oriented, synthesizing insights from diverse cross-functional teams. Critical thinking, collaboration and project management skills are integral and a must for this marketing strategy role, as well as the ability to think outside the box and inspire cross-functional teams to develop innovative solutions to unique business and brand challenges.

Roles and Responsibilities:

1. Reporting to the COO of Firmwide Marketing, your role will have broad responsibilities across the marketing org, supporting the CMO and marketing leadership team to:
2. Set priorities and define the global marketing strategy in partnership with the COO.
3. Develop decision-making frameworks to guide critical strategy choices.
4. Develop holistic, cross-channel marketing strategies that align with business objectives and ensure seamless customer experience. Oversee content development and messaging consistency across all touchpoints, collaborating with business lines to optimize messaging based on their priorities and target audiences.
5. Conduct data-driven business analyses to support and make recommendations on strategies and investments.
6. Manage team-wide goal-setting and tracking to KPIs.
7. Author documents and presentations articulating global marketing strategy and share with global stakeholders.
8. Exhibit strong business acumen to understand global and local businesses and work with their owners on a regular basis.
9. Demonstrate strong ability to connect the dots and transfer learnings and best practices within the global marketing teams.
10. Support executive communications related to periodic reporting and performance measurement on behalf of the CMO.
11. Lead efforts to develop, quantify and effectively communicate the impact of a wide range of brand marketing initiatives; leverage creative problem solving to demonstrate value in a way that is quantitative, rigorous and tied to desired business outcomes.
12. Spearhead key strategic projects as needed; cultivate strong relationships across the team's marketing functions and analytics group and partner closely with key stakeholders on ad hoc projects.

What we’re looking for in you:

1. 10 years in marketing, management consulting or other strategy role; financial services experience a plus.
2. Experience at a leading strategy consulting firm or equivalent experience at a leading media company preferred.
3. Positive attitude and strong interpersonal skills; takes initiative in the absence of direction and effectively collaborates with colleagues from adjacent teams as needed.
4. Excellent verbal and written communication skills; experience crafting compelling storylines and comfort presenting to large/senior audiences.
5. Ability to synthesize information from various sources and distill out insights and implications.
6. Demonstrated analytical skills; familiarity and proficiency with the basics of statistics and accounting.
7. Top-tier proficiency in PowerPoint; excellent attention to detail.
8. Ability to work within a matrix organization and adapt to and drive change.

WHAT YOU CAN EXPECT FROM MORGAN STANLEY:

We are committed to maintaining the first-class service and high standard of excellence that have defined Morgan Stanley for over 85 years. At our foundation are five core values — putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back — that guide our more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you’ll find trusted colleagues, committed mentors and a culture that values diverse perspectives, individual intellect and cross-collaboration.

Expected base pay rates for the role will be between $165,000 and $275,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.

Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.

It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).

About Us

At Morgan Stanley, we advise, originate, trade, manage and distribute capital for people, governments and institutions, always with a standard of excellence and guided by our core values. Morgan Stanley is dedicated to providing first-class service to our clients, in a way that reflects our commitment to creating a more sustainable future and fostering stronger communities around the world.