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Graphics & Marketing Coordinator - University Center - 21656

ATTENTION:

The James R. Connor University Center at the University of Wisconsin-Whitewater seeks a Graphics and Marketing Coordinator (Marketing Coordinator, CM013).

JOB DETAILS:

The Graphics & Marketing Coordinator for the James R. Connor University Center (UC) is responsible for creating and managing marketing projects and visual content for the UC, while assisting the Student Affairs Division under the leadership of the UC Assistant Director of Marketing & Creative Strategies. This role will assist the UC Assistant Director of Marketing & Creative Strategies in leading and mentoring a team of 10-12 student employees and will work closely with the student design/marketing team by guiding them in the planning and production of high-quality marketing projects. The position will help manage campus marketing campaigns, digital signage, website updates, and event/tabling assistance as needed. This position will also support production-related opportunities with large-format printing requests and will help with vinyl installation.

QUALIFICATIONS:

Minimum Qualifications:

• Bachelor's degree in Graphic Design, Marketing or related field.
• Minimum of 3 years of professional graphic design experience.
• Experience in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and other design tools on Apple computers.
• Knowledge of best practices for branding, visual identity, and graphic design, as demonstrated through work in digital portfolio.
• Skilled in preparing print materials for production, ensuring accuracy and quality in final outputs.

Preferred Qualifications:

• Experience in large format printing and vinyl installation.
• Strong communication and organizational skills, with the ability to manage multiple projects simultaneously.
• Photography experience.
• Copywriting experience.
• Leadership experience, particularly in supervising or mentoring student employees or junior designers.

Knowledge, Skills, and Abilities:

• Willingness and Ability to be an active participant in following applicable safety rules and regulations including necessary training drills.
• Ability to interact respectfully with people from diverse socioeconomic, cultural and ethnic backgrounds.

RESPONSIBILITIES:

Graphic Design and Branding:

• Create visually compelling designs for the University Center and its departments, while assisting the Student Affairs Division, ensuring alignment with the University's branding guidelines.
• Collaborate with internal stakeholders to develop promotional materials, print, and digital media, and other design assets, providing creative recommendations and solutions.
• Assist with copywriting and crafting effective verbiage for designs, ensuring clear and engaging outcomes.
• Proof completed work and revise as needed.
• Ensure timely printing and distribution of marketing materials.
• Ensure proper organization of design files and assets.

Leadership and Supervision:

• Provide leadership and mentorship to a team of 10-12 student employees, with a primary focus on supporting and giving constructive feedback to the student graphic designers and marketing assistants to help them improve their project management and design skills.
• Assist in assigning design projects, reviewing designs, and monitoring progress to ensure deadlines are met.
• Hold regular one-on-one meetings with the student employees throughout the semester to provide guidance and support, and participate in their performance evaluations at the end of each semester.
• Participate in the recruitment and hiring process for student employees, including reviewing applications, conducting interviews, and making hiring recommendations.
• Assist with planning and organizing training days while also participating in additional training opportunities, which may occasionally take place on weekends or in the evening.
• Oversee large format printing operations, ensuring the quality and accuracy of print jobs.
• Assist in vinyl installation for printed graphics in various locations.
• Maintains equipment (monitoring and loading media rolls and ink) while trouble-shooting problems.

Digital Signage and Website Maintenance:

• Assist with uploading and managing digital signage as needed, ensuring content is current and visually engaging.
• Update graphics on the UWW website as needed, ensuring consistency across digital platforms.

Project and Event Support:

• Assist in promotional events/tabling as needed, including the setup and design of promotional displays.
• Work with the UC Assistant Director of Marketing & Creative Strategies to develop and execute design strategies for events and campus-wide campaigns.
• Ensure that projects meet deadlines and stay within budget.

This description attempts to indicate the kinds of responsibilities given this position and shall not be construed as defining all specific duties and responsibilities of this position. It is not intended to limit or modify the right of supervisors to assign, direct and control the work of their employees. Statements of employee duties are not intended to exclude other duties not mentioned that are of similar kind or level of responsibility.

Supervision Received:
General supervision is received from the Assistant Director of Marketing & Creative Strategies, James R. Connor University Center.

Supervision Exercised:
Direct/indirect Supervision is exercised over select student positions.

UNIVERSITY INFORMATION:

UW-Whitewater is a thriving public university located in southeastern Wisconsin. It leads the way in providing world-class, affordable higher education programs to more students than neighboring regional comprehensives in the University of Wisconsin System. A collaborative team of 1,300 faculty and staff are devoted to the success of the university's 11,000 students at its main and Rock County campuses. The team provides high-impact practices and academic programs - online and in person - from associate to doctoral levels. Recognized nationally for affordability, inclusion, and career development, UWW has approximately one-third first-generation students and boasts strength in many areas, especially business and education.

UW-Whitewater's campuses are located centrally near Milwaukee, Madison, and Chicago, offering easy access to the cultural and commercial opportunities of major metropolitan areas. Near both Lake Geneva and the Wisconsin Dells, the area attracts numerous visitors from across the country. Whitewater is a vibrant college community near the Kettle Moraine State Forest offering area residents seasonal outdoor enjoyment. The nearby Rock County campus is located in Janesville, a town of 60,000 located on the Rock River and known as Wisconsin's Park Place.

Belonging and mattering are central to the university's culture, and UW-Whitewater strives to maintain an environment where individual and collective efforts are valued and celebrated. The University of Wisconsin-Whitewater is an Equal Opportunity and Affirmative Action Employer, and actively seeks and encourages applications from women, people of color, persons with disabilities, and veterans.

Wisconsin Statute 19.36(7)(