Shopper Marketing Manager
Nutrabolt - Austin, Texas, us, 78716Work at Nutrabolt
Overview
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Overview
Who You Are:
As Nutrabolt’s Shopper Marketing Manager, you will own the Shopper Marketing strategy and development for convenience/ drug/dollar and specialty channels. You will develop programming that drives short-term and long-term sales, as well as builds our brand equity.
This role is eligible to participate in our Management Bonus Plan.
What You're Good At:
Understanding the shopper journey and incorporating insights across retailer, channel, brand, and shopper
Using integrated marketing plans to identify touchpoints that can seamlessly facilitate shopper engagement across various classes of trade
Leveraging brand assets and programming and translating those into retailer-specific shopper programs to drive velocities and gain off-shelf placement
Developing KPIs to determine program success and improve on future programming
Analyzing and reporting on how well each program initiative achieves its specific objectives
Strong understanding of retailer media and how to reach shoppers across each touchpoint
Identifying key 3 rd party Shopper Marketing partners, building annual plans and managing relationships with these partners
Building and maintaining relationships across sales, brand, trade, and category management
Forging strong partnerships with retailer marketing counterparts
Experience in developing multicultural programs is a plus
Being the voice of Shopper Marketing in customer calls/line reviews and internal meetings
Strong budget management: managing the shopper/omni budget to ensure accuracy and fiscal responsibility
In this role your goals and KPIs will be focused around:
Sales-based metrics (e.g post-event sales, share growth)
Engagement-based (e.g digital clicks, trade/display support)
What You Contribute:
Ideally has 3+ years of experience in shopper, trade and/or brand
Previous knowledge/experience working with the convenience and or grocery/dollar classes of trade.
Ability to thrive in a dynamic, fast-paced environment under pressure
Experience juggling multiple priorities across various retailers simultaneously
Strong communication skills, comfortable with presenting/public speaking
Computer proficiency in Microsoft Word, Excel, and Outlook
Experience working with Consumer-Packaged Goods strongly preferred
Ability to travel (20% - 30%) as needed
Employment Type:
Full-time
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