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PRIMARY RESPONSIBILITIES

• Manage HubSpot: Implement email workflows and email content for prospect and customer marketing communications, maintain deals,and support ongoing maintenance of our contact database. Including:

• Designing and implementing email automation architecture and other email plans

• Initiating email communications at appropriate times and project managing projects through completion

• Writing, designing, and posting automated and other email campaigns as needed, and managing agency resources when support is necessary

• Updating contact records and other database updates on a weekly and monthly basis, as appropriate

• Recommending and implementing database integrity approaches

• Compile, analyze, and report the results of marketing activities to the VP of Client Relations and other key stakeholders, then optimize marketing activities based on the analysis

• Build and maintain a central reporting document to provide a central reporting hub, and reporting on key insights, lessons learned,and adjustments weekly, monthly, or quarterly, as appropriate

• Build and maintain automated HubSpot and Looker reports, ensuring their integrity

• Support the development of annual and quarterly marketing plans, calendars, and budgets

• Create and maintain folder system, reporting system, calendars and tracking mechanism for managing the marketing plan throughout the year, at the tactical level

• Maintain and prepare reporting results and join in analysis

• Assist in creating annual marketing budget and track budget against plan

• Manage the ongoing marketing content calendar and coordinate the activities of the team supporting the program to execute campaigns on time and on budget

• Maintain content calendar, initiating projects at appropriate times and managing projects through completion

• Writing, designing and posting the majority of non-blog content projects, and managing agency resources when support is necessary

• Manage ongoing social media postings on Love & Company’s behalf

• Creating social calendar in partnership with social media manager

• Maintain social calendar, initiating projects at appropriate times and managing projects through completion

• Writing, designing and posting the majority of social posts, and managing agency resources when support is necessary

• Support the timely development of new business proposals and pitches, including coordinating communications and workflows, and providing resources from the proposal and pitch library. This includes:

• Contributing to weekly hot board meetings regarding logistics of proposal and pitch development

• Managing participation with agency staff for proposal and presentation, when applicable

• Manage the development and use of a robust proposal and pitch resource library

• Managing the maintenance of the asset library, initiating quarterly updates from the integrated marketing services and client services teams

• Supporting the development of presentation assets and major proposal assets

• Managing the quarterly review of all B2B assets for updating and improvement

• Support Love & Company’s participation in senior living conferences, managing logistics and maximizing our investment to influence our sales pipeline. This includes:

• Developing PPT presentations or other presentation materials needed to deliver educational sessions

• Submitting sessions, reserve hotel rooms, arrange details for special events of any kind, as needed

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