Central Garden & Pet
Senior Customer Marketing Manager
Central Garden & Pet - Franklin, Wisconsin, United States, 53132
Work at Central Garden & Pet
Overview
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Overview
Description
We're looking for a strategic and data-driven
Sr. Customer Marketing Manager
in our Franklin, WI office to manage the performance of our brands across various customers for our Central Specialty Business.
The Senior Customer Marketing Manager will play a primary role in the development and execution of strategies to foster customer loyalty, engagement, and retention by synchronizing efforts across our brand management and sales teams. The ideal candidate will build strong relationships to drive revenue growth and brand advocacy. Responsibilities include implementation and measurement of sales strategies and execution, trade promotion strategy, funding, measurement, optimization, new and expanded distribution targeting, presentations, measurement, price list management, and pricing strategies.
Responsibilities
Lead the development of profitable retail trade drivers with sales via our retail partners. Work with the marketing team to translate long-term brand strategic plans into specific trade channel strategies and tactics. Develop trade programs and increase brand market share. Collaborate with finance and sales teams to track trade performance. Identify opportunities for upselling and cross-selling to existing customers. Provide customer feedback to marketing for product development and enhancements.
Qualifications
College degree (BA/BS) with 3-5 years experience in Field Sales or Customer Marketing. Strong understanding of Sales functions, Customer Management, and Consumer Marketing. Proven analytical skills and ROI focus. Ability to interact confidently with management and senior customer representatives. Thorough P&L knowledge. Proficient in data analytics tools, Excel (VLOOKUP, Pivot Tables), and familiar with SAP is a plus. Collaborative team player with strong project management skills.
Working Conditions
Typically during regular business hours, approximately 40 hours/week, with some variation. Reports to the Senior Director of Customer Marketing. Collaborates across sales, marketing, customer service, finance, operations, R&D, and creative services. Travel required: 10-20%.
Benefits & Employee Programs
Comprehensive Medical, Dental, and Vision Insurance. Free Life and Disability Insurance. Flexible Spending Accounts for Health and Dependent Care. 401(k) with 3% company match and discretionary contributions. Paid vacation, holidays, and sick leave. Employee Assistance Program and access to online courses. Discounts on various services and products, education assistance, referral bonuses, on-demand pay, and paid parental leave.
About Us
Central Garden & Pet Company (NASDAQ: CENT, CENTA) has been nurturing homes for over 40 years. With FY2024 net sales of $3.2 billion, we lead in the pet and garden industries, offering over 65 brands including Amdro, Kaytee, Nylabone, and Pennington. Based in Walnut Creek, California, with 6,450 employees across North America, visit
www.central.com
to learn more.
We are an equal opportunity employer, and all qualified applicants will receive consideration regardless of race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic.
#J-18808-Ljbffr
We're looking for a strategic and data-driven
Sr. Customer Marketing Manager
in our Franklin, WI office to manage the performance of our brands across various customers for our Central Specialty Business.
The Senior Customer Marketing Manager will play a primary role in the development and execution of strategies to foster customer loyalty, engagement, and retention by synchronizing efforts across our brand management and sales teams. The ideal candidate will build strong relationships to drive revenue growth and brand advocacy. Responsibilities include implementation and measurement of sales strategies and execution, trade promotion strategy, funding, measurement, optimization, new and expanded distribution targeting, presentations, measurement, price list management, and pricing strategies.
Responsibilities
Lead the development of profitable retail trade drivers with sales via our retail partners. Work with the marketing team to translate long-term brand strategic plans into specific trade channel strategies and tactics. Develop trade programs and increase brand market share. Collaborate with finance and sales teams to track trade performance. Identify opportunities for upselling and cross-selling to existing customers. Provide customer feedback to marketing for product development and enhancements.
Qualifications
College degree (BA/BS) with 3-5 years experience in Field Sales or Customer Marketing. Strong understanding of Sales functions, Customer Management, and Consumer Marketing. Proven analytical skills and ROI focus. Ability to interact confidently with management and senior customer representatives. Thorough P&L knowledge. Proficient in data analytics tools, Excel (VLOOKUP, Pivot Tables), and familiar with SAP is a plus. Collaborative team player with strong project management skills.
Working Conditions
Typically during regular business hours, approximately 40 hours/week, with some variation. Reports to the Senior Director of Customer Marketing. Collaborates across sales, marketing, customer service, finance, operations, R&D, and creative services. Travel required: 10-20%.
Benefits & Employee Programs
Comprehensive Medical, Dental, and Vision Insurance. Free Life and Disability Insurance. Flexible Spending Accounts for Health and Dependent Care. 401(k) with 3% company match and discretionary contributions. Paid vacation, holidays, and sick leave. Employee Assistance Program and access to online courses. Discounts on various services and products, education assistance, referral bonuses, on-demand pay, and paid parental leave.
About Us
Central Garden & Pet Company (NASDAQ: CENT, CENTA) has been nurturing homes for over 40 years. With FY2024 net sales of $3.2 billion, we lead in the pet and garden industries, offering over 65 brands including Amdro, Kaytee, Nylabone, and Pennington. Based in Walnut Creek, California, with 6,450 employees across North America, visit
www.central.com
to learn more.
We are an equal opportunity employer, and all qualified applicants will receive consideration regardless of race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic.
#J-18808-Ljbffr