Expanscience Laboratoires dba Mustela USA & Babo Botanicals
US Brand Marketing Director, Mustela for Expanscience Laboratoire...
Expanscience Laboratoires dba Mustela USA & Babo Botanicals - New York, New York, us, 10261
Work at Expanscience Laboratoires dba Mustela USA & Babo Botanicals
Overview
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Overview
The Company and the Opportunity:
Expanscience Laboratoires is a 100% family-owned French pharmaceutical company that has been perfecting its expertise in skincare and well-being for the last 75 years. The Company has three global business activities: dermo-cosmetics, natural active ingredients and positive ageing. Our commitment to being a sustainable company was recognized with the B Corp certification in 2018. Expanscience Laboratoires was the first ever pharmaceutical company to be awarded this accolade.
The U.S. subsidiary of Expanscience represents the dermo-cosmetics and natural active ingredients activities of the Company. Our dermo-cosmetics activity includes skincare brands Mustela (https://www.mustelausa.com/) and Babo Botanicals (https://www.babobotanicals.com/). Both brands carry a wide portfolio of skincare, haircare and suncare solutions for babies, children and adults. The products are sold in the U.S. through a variety of channels that include Amazon Premium Beauty, Target, Whole Foods, Costco and the brands’ own ecommerce sites. More information on the Company can be found at https://www.expanscience.com/en-us.
Are you passionate about marketing, brand building and bringing natural skin and body care solutions for babies and families? Join our team as
US Brand Marketing Director ,
Mustela
based in our New York City office. Come play a key role in connecting our renowned brand of natural baby skincare products with parents and caregivers worldwide!
Position Summary: As Mustela US Brand Marketing Director, you will lead the development and execution of Mustela's marketing strategy in the US, driving brand awareness, market share growth, and customer engagement. This role requires a strategic thinker with a proven track record of success in developing and implementing 360 integrated marketing campaigns across various channels, including digital, influence, content marketing, public relations, and retail partnerships. The ideal candidate is a data-driven marketer with a passion for building brands and a strong understanding of the US consumer landscape. This position reports to the Vice President Marketing, Mustela and Babo Botanicals.
Note: the title of the job is subject to change based on the final candidate’s job-specific knowledge, education, skills and depth of professional experience.
Job Responsibilities
(include but are not limited to): Develop and implement the annual marketing strategy, aligned with overall business objectives, including budget allocation and performance tracking. Maintain and strengthen Mustela's brand identity and positioning in the US market, ensuring consistent messaging and visual representation across all touchpoints. Manage a cohesive brand image, content and tone of voice across all customer-facing channels. Conduct market research and competitive analysis to identify trends, opportunities, and challenges, and inform marketing strategy development. Oversee the development and execution of digital marketing strategies, including influencer marketing. Translates marketing objectives into paid advertising strategies to implement in partnership with the Digital & Ecomm team. Develop and execute a content marketing strategy that engages target audiences, builds brand authority, and drives traffic to Mustela's website and retail partners. Ensure content is consistent with brand messaging, drives engagement and conversions. Develop and manage a content calendar to ensure timely delivery of content and alignment with key marketing initiatives and product launches. Manage public relations efforts, including media outreach, influencer collaborations, and event participation, to generate positive brand coverage and build relationships with key stakeholders. Identify and prioritize partnerships that not only align with Mustela's values but also push boundaries and capture the attention of our target audience Collaborate with the sales Team to develop and execute retail marketing programs that drive sales and brand visibility in-store and online. Manage the marketing budget effectively, ensuring ROI and efficient resource allocation. Fosters a collaborative and high-performing environment within the marketing team and cross-functional teams. Track and analyze marketing campaign performance and investments, providing regular and detailed reports to the VP of Marketing and to the Global Marketing team, and making data-driven recommendations for optimization. Collaborate effectively with sales, product development team, and HQ Marketing Brand Experience Team in France to ensure consistency and to seamless execution of marketing campaigns. Manage and mentor the Content and Influencer Marketing Manager in partnership with the Senior Brand Manager for Babo Botanicals, providing guidance, support, and development opportunities.
Qualifications:
Master's degree in Marketing, Business Administration, or a related field. 10+ years of progressive Marketing experience, with a minimum of 3 years in a managerial role. Proven track record of developing and executing successful marketing campaigns, preferably in the beauty, skincare, or consumer goods industry. Experience managing marketing budgets and measuring ROI. Excellent communication, interpersonal, and presentation skills. Strong analytical and problem-solving skills. Experience to operate at a leadership level with the ability to both mentor and manage. Experience in a beauty role, preferably in skincare (preferred) Ability to work independently and as part of a team. Passion for the baby and children's skincare market is a plus. Ability to commute to the New York City office at least one day per week and as business needs dictate. Strong interest in Corporate Social Responsibility and sustainability is highly desired. B Corp experience is a plus. Must be legally authorized to work in the U.S.; the company is unable to sponsor or take over sponsorship of an employment visa for this role.
Desired Strengths:
A passionate, energetic team-oriented individual with strong interpersonal skills and emotional intelligence. Proactive, creative, and highly organized with a passion for building brand. Proven experience in creative direction and content management, with demonstrated ability to adapt brand guidelines locally, ensuring consistency and high levels of engagement. Ability to work independently and collaborate in a fast-paced, hybrid environment. Fluency in French a plus.
Compensation & Benefits: Our competitive compensation and benefits package includes the following:
Salary range of $115K-$140K based on job-specific knowledge, education, skills and depth of professional experience. Discretionary annual bonus Hybrid work arrangement, currently 4 to 6 in-office days per month Comprehensive medical, dental and vision insurance with a company contribution well above the national average. Short-term and Long-term disability insurance (company paid) Flexible spending accounts (health care and dependent care) Maternity and paternity leave (company paid) 401K with a Company match of 100% of the first 6% Employee assistance program Annual paid time off (PTO):
15 days per year 12 holidays (10 company holidays and 2 floating holidays) 5 sick days
7 work-from-remote weeks during the year: comprised of 4 weeks of voluntary choosing + the week of Thanksgiving + the 2 weeks of Christmas and New Year’s Eve Summer Fridays $175 bi-monthly Mustela and Babo Botanicals product allowance $100 monthly wellness reimbursement $85 monthly cell phone reimbursement Paid volunteer days Professional development training and learning opportunities Internal and international mobility Annual corporate offsite Various initiatives throughout the year in line with our B-Corp commitments including Health Week and Sustainable Development Week
Why Join Us? You’ll be part of a B-Corp certified company that is committed to using business as a force for good and values sustainability, natural ingredients, and making a positive impact to the lives of families worldwide.
If you’re ready to make a difference and help shape our brands’ stories, apply today!
Expanscience is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local laws.
The U.S. subsidiary of Expanscience represents the dermo-cosmetics and natural active ingredients activities of the Company. Our dermo-cosmetics activity includes skincare brands Mustela (https://www.mustelausa.com/) and Babo Botanicals (https://www.babobotanicals.com/). Both brands carry a wide portfolio of skincare, haircare and suncare solutions for babies, children and adults. The products are sold in the U.S. through a variety of channels that include Amazon Premium Beauty, Target, Whole Foods, Costco and the brands’ own ecommerce sites. More information on the Company can be found at https://www.expanscience.com/en-us.
Are you passionate about marketing, brand building and bringing natural skin and body care solutions for babies and families? Join our team as
US Brand Marketing Director ,
Mustela
based in our New York City office. Come play a key role in connecting our renowned brand of natural baby skincare products with parents and caregivers worldwide!
Position Summary: As Mustela US Brand Marketing Director, you will lead the development and execution of Mustela's marketing strategy in the US, driving brand awareness, market share growth, and customer engagement. This role requires a strategic thinker with a proven track record of success in developing and implementing 360 integrated marketing campaigns across various channels, including digital, influence, content marketing, public relations, and retail partnerships. The ideal candidate is a data-driven marketer with a passion for building brands and a strong understanding of the US consumer landscape. This position reports to the Vice President Marketing, Mustela and Babo Botanicals.
Note: the title of the job is subject to change based on the final candidate’s job-specific knowledge, education, skills and depth of professional experience.
Job Responsibilities
(include but are not limited to): Develop and implement the annual marketing strategy, aligned with overall business objectives, including budget allocation and performance tracking. Maintain and strengthen Mustela's brand identity and positioning in the US market, ensuring consistent messaging and visual representation across all touchpoints. Manage a cohesive brand image, content and tone of voice across all customer-facing channels. Conduct market research and competitive analysis to identify trends, opportunities, and challenges, and inform marketing strategy development. Oversee the development and execution of digital marketing strategies, including influencer marketing. Translates marketing objectives into paid advertising strategies to implement in partnership with the Digital & Ecomm team. Develop and execute a content marketing strategy that engages target audiences, builds brand authority, and drives traffic to Mustela's website and retail partners. Ensure content is consistent with brand messaging, drives engagement and conversions. Develop and manage a content calendar to ensure timely delivery of content and alignment with key marketing initiatives and product launches. Manage public relations efforts, including media outreach, influencer collaborations, and event participation, to generate positive brand coverage and build relationships with key stakeholders. Identify and prioritize partnerships that not only align with Mustela's values but also push boundaries and capture the attention of our target audience Collaborate with the sales Team to develop and execute retail marketing programs that drive sales and brand visibility in-store and online. Manage the marketing budget effectively, ensuring ROI and efficient resource allocation. Fosters a collaborative and high-performing environment within the marketing team and cross-functional teams. Track and analyze marketing campaign performance and investments, providing regular and detailed reports to the VP of Marketing and to the Global Marketing team, and making data-driven recommendations for optimization. Collaborate effectively with sales, product development team, and HQ Marketing Brand Experience Team in France to ensure consistency and to seamless execution of marketing campaigns. Manage and mentor the Content and Influencer Marketing Manager in partnership with the Senior Brand Manager for Babo Botanicals, providing guidance, support, and development opportunities.
Qualifications:
Master's degree in Marketing, Business Administration, or a related field. 10+ years of progressive Marketing experience, with a minimum of 3 years in a managerial role. Proven track record of developing and executing successful marketing campaigns, preferably in the beauty, skincare, or consumer goods industry. Experience managing marketing budgets and measuring ROI. Excellent communication, interpersonal, and presentation skills. Strong analytical and problem-solving skills. Experience to operate at a leadership level with the ability to both mentor and manage. Experience in a beauty role, preferably in skincare (preferred) Ability to work independently and as part of a team. Passion for the baby and children's skincare market is a plus. Ability to commute to the New York City office at least one day per week and as business needs dictate. Strong interest in Corporate Social Responsibility and sustainability is highly desired. B Corp experience is a plus. Must be legally authorized to work in the U.S.; the company is unable to sponsor or take over sponsorship of an employment visa for this role.
Desired Strengths:
A passionate, energetic team-oriented individual with strong interpersonal skills and emotional intelligence. Proactive, creative, and highly organized with a passion for building brand. Proven experience in creative direction and content management, with demonstrated ability to adapt brand guidelines locally, ensuring consistency and high levels of engagement. Ability to work independently and collaborate in a fast-paced, hybrid environment. Fluency in French a plus.
Compensation & Benefits: Our competitive compensation and benefits package includes the following:
Salary range of $115K-$140K based on job-specific knowledge, education, skills and depth of professional experience. Discretionary annual bonus Hybrid work arrangement, currently 4 to 6 in-office days per month Comprehensive medical, dental and vision insurance with a company contribution well above the national average. Short-term and Long-term disability insurance (company paid) Flexible spending accounts (health care and dependent care) Maternity and paternity leave (company paid) 401K with a Company match of 100% of the first 6% Employee assistance program Annual paid time off (PTO):
15 days per year 12 holidays (10 company holidays and 2 floating holidays) 5 sick days
7 work-from-remote weeks during the year: comprised of 4 weeks of voluntary choosing + the week of Thanksgiving + the 2 weeks of Christmas and New Year’s Eve Summer Fridays $175 bi-monthly Mustela and Babo Botanicals product allowance $100 monthly wellness reimbursement $85 monthly cell phone reimbursement Paid volunteer days Professional development training and learning opportunities Internal and international mobility Annual corporate offsite Various initiatives throughout the year in line with our B-Corp commitments including Health Week and Sustainable Development Week
Why Join Us? You’ll be part of a B-Corp certified company that is committed to using business as a force for good and values sustainability, natural ingredients, and making a positive impact to the lives of families worldwide.
If you’re ready to make a difference and help shape our brands’ stories, apply today!
Expanscience is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local laws.