Marketing Manager
USHG - New York, New York, us, 10261![USHG](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
The Marketing Manager is responsible for leading the marketing efforts across selected USHG’s businesses with strategic guidance and support from the USHG Marketing/PR team. We are looking for someone who is:
Ready for a new challenge and passionate about the NYC dining scene.Excited by the idea of supporting and leading multiple restaurants.A true, agile collaborator. You’re quick on your feet, eager to jump in where needed and know how to work cross-functionally across all departments. You’re looking for a position where no day is the same as the day before.Content obsessed! You’re a great copywriter, avid social media user, and you pride yourself on creating stories with a ‘wink.’Skilled at writing creative briefs — you know how to work with others to translate your vision into reality.A strong representative of the Marketing team and an effective collaborator across all departments and third-party operators (Operations, Brand, Press, Culinary, Finance, People, etc.) to drive impactful campaign efforts forward.Knows how to evaluate, prioritize and project manage opportunities. You know how to create project timelines, budgets and status reports; and track all activities and keep internal stakeholders informed.Knows how to work in service of others and understands the ins and outs of our businesses. You’ll see yourself as an extension of the restaurant teams — working collaboratively to achieve the goals of the business.Ever-curious and always bringing fresh, innovative, and creative ideas to the table to enhance the guest experience and keep us top-of-mind.Loves to connect to locals, creatives, influencers, and businesses for partnerships and collaborations. You’re not afraid to meet new partners or tap your own network for aligned opportunities.Understands the power of constant gentle pressure and acts with a sense of urgency to keep things moving forward.Excited about partnering with senior leaders on building annual marketing strategies and overseeing business-level budgets.Equally happy looking at a spreadsheet of data as they are a piece of creative work.What you'll do:
Manage 3-4 marketing strategies for specific USHG restaurants, partnering with your Marketing Director, Director of Brand, Director of Communications, Operations Leaders, and Chefs to develop marketing plans that support short-term revenue goals and long-term brand-building opportunities.Create annual marketing plans, and translate those into integrated campaigns and activations across PR, influencers, partnerships, digital, and other key channels.Serve as the single point of contact for the operating teams of each of your restaurants.Create and manage a marketing calendar and develop a reporting cadence on performance.Work seamlessly within the marketing channel managers (e.g. Brand, PR, Digital, web/ecommerce), learning from best practices across the portfolio.Manage organic and paid social media strategy, execution, measurement.Form creative brand partnerships that are naturally aligned with our brands and can help us drive awareness or loyalty.What we need from you:
Minimum 5 years of Marketing/Brand Management experienceHospitality/restaurant experience highly preferredExceptional verbal and written communication skillsExperience utilizing a CRM to create effective email communicationsExperience working with website CMSExperience planning and executing impactful paid and organic social media campaigns, including the use of social listening and planning toolsProficiency in Canva, Adobe Photoshop, InDesign, and Illustrator preferredExperience planning and maintaining budgetsFamiliarity with Asana and Airtable is a plusWhat you'll get from us:
Annual salary of $75,000 - $80,000, plus bonus potential*Comprehensive Medical, Dental, and Vision insurancePaid Time Off to support you with an active life outside of workPaid Parental Leave51% dining discount throughout the USHG family of restaurantsFlexible Spending Options (health care, dependent care, transit & parking)Employee Assistance Program to support overall mental wellbeingExclusive access to primary care, mental health, and other healthcare services through Radish HealthMatched 401(k) to help you invest in your futureAccess to the USHG HUGS Employee Relief Fund
*The above represents the expected salary range for this position. Ultimately, we'll consider your experience and other job-related factors in determining your pay.