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Product Marketing Manager, Marketing Automation

Marketing

We’re looking for a Product Marketing Manager to join our Platform Product Marketing team. The product marketing team plays a strategic role in the intersection between the market and our products, ensuring we achieve product-market-fit while driving product adoption and revenue growth. In this role, you’ll be responsible for Klaviyo’s marketing automation products.

You’ll be the go-to-market partner for our Klaviyo product team, understanding market opportunities, competitive landscape, and influencing product roadmap. You will lead global product launches, collaborating with cross-functional stakeholders to execute comprehensive go-to-market strategies that drive market expansion and accelerate revenue. You’ll have the backing of Klaviyo and its great brand and customer base, but also be responsible for figuring out product-market fit for these new products and establishing initial traction and revenue.

If you thrive in a fast-paced, dynamic environment, love both the art and science of storytelling, and want to not only do the best work of your career, but also inspire others to do the best work of their careers, this place is for you!

How You’ll Make a Difference:

• Researching the market landscape of product areas we’re exploring – including TAM/SAM, competitors, packaging & pricing, and much more
• Partnering with the Product team as the voice of our customers, GTM teams, and the market to help shape MVPs and product roadmaps
• Launching new, innovative products and features into market that cut through the noisy landscape
• Crafting differentiated positioning and messaging to test and establish for new products
• Building core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more to get new products off the ground
• Architecting a scalable GTM plan, partnering with integrated marketing and PR team to create marketing programs throughout the funnel and driving meaningful product awareness, adoption, and revenue growth
• Performs other related duties as assigned.

Who You Are:

• 2+ years of experience in product marketing or a related role, with the ability to hit the ground running.
• Deep passion for marketing technology and eCommerce, with a strong appreciation for how Klaviyo empowers brands to own their data and drive growth.
• Strategic and adaptable mindset, capable of prioritizing effectively in a fast-paced, dynamic environment.
• Compelling storyteller with outstanding communication skills, able to inspire both internal and external audiences.
• Collaborative team player who thrives in cross-functional environments, working seamlessly with marketing, product, sales, and customer success teams.
• Curious and resourceful problem solver who challenges the status quo and seeks continuous improvement.
• Results-driven and detail-oriented, balancing multiple projects with a high standard of quality and execution.

Base Pay Range For US Locations:

$96,000 — $144,000 USD