Senior Product Marketing Manager
The Nylas Api - San Francisco
Work at The Nylas Api
Overview
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Overview
to lead go-to-market strategies, product positioning, and sales enablement for the Nylas platform. This is a highly strategic role that requires deep experience in product marketing, a strong understanding of the developer-focused SaaS landscape, and a proven ability to drive revenue through compelling positioning, messaging, and execution. As a senior leader in the Product Marketing team , you will own the development and execution of marketing strategies that resonate with our target customers, influence our roadmap, and enable our go-to-market teams. You’ll partner closely with Product, Sales, and Customer Success teams to drive adoption, market expansion, and revenue growth. Key Responsibilities Market & Competitive Intelligence – Lead deep market research and customer insights initiatives to understand key trends, competitive threats, and opportunities. Use data to drive strategic decision-making and positioning. Lifecycle Marketing – Support adoption across the customer lifecycle by supporting email-based onboarding programs, customer enablement programs, and product work sessions. Strategic Positioning & Messaging – Define the core messaging framework and positioning for Nylas' platform and products, ensuring differentiation in a competitive market. Pricing and Packaging – Support modeling of COGs, identify opportunities for organic growth with improved packaging of our product offerings, and help sales with a deep understanding of competitive pricing. Go-To-Market Leadership – Own and drive go-to-market strategies for product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams. Sales & Customer Enablement – Develop sales enablement strategies, including training materials, pitch decks, battle cards, and content that empowers sales teams to win in the market. Thought Leadership & Content Strategy – Establish Nylas as a category leader through compelling thought leadership, content marketing, and demand-generation programs. Customer & Community Engagement – Work closely with customers to gather insights, develop case studies, and enhance customer marketing efforts. Build strong relationships with developers, partners, and key industry stakeholders. Performance Metrics & Optimization – Define key success metrics, analyze performance data, and refine marketing strategies based on insights. Qualifications Experience – 10+ years of product marketing experience in B2B SaaS, with a strong preference for developer-focused, API-driven, or technical platforms. Strategic Leadership – Proven ability to develop and execute go-to-market strategies at scale, driving measurable business impact. Technical Acumen – Strong understanding of APIs, developer ecosystems, and cloud-based platforms. Ability to translate technical capabilities into customer value propositions. Sales & GTM Collaboration – Experience working closely with Sales, Customer Success, and Product teams to drive revenue and adoption. Analytical & Data-Driven – Expertise in market research, customer insights, and performance analytics to inform strategy. Communication & Storytelling – Exceptional written and verbal communication skills, with experience crafting compelling narratives for executive, sales, and customer audiences. Cross-Functional Influence – Ability to work across departments and influence senior stakeholders to align on strategy and execution. Education – Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience preferred. Interview Process Round 1: 60 minute Google Meet discussion with the Hiring Manager. Round 2: 60 minute take home assignment. Round 3: 60 minute Google Meet discussions with another team member. During the various discussions, candidates selected to meet with us are strongly encouraged to not only discuss their knowledge, skills, experience, and abilities but also to showcase examples of their current or previous work. We expect you to clearly outline the "what," "why," and "how" behind your contributions. The estimated base salary range for this position is $120,000 - $180,000. Actual compensation will be determined based on individual qualifications, which are objectively assessed during the interview process. Factors influencing salary include knowledge, skills, experience, and abilities.
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