Manager, PR/Communications
University of Utah - Salt Lake City, Utah, United States, 84193![University of Utah](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at University of Utah
Overview
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Overview
The Marketing Senior Manager will outline and oversee branding and marketing efforts for Huntsman Cancer Institute to advance strategic goals while enhancing Huntsman Cancer Institute’s reputation locally, regionally, and nationally. The Senior Manager will develop a solid grasp of cancer research trends and future directions. This position will be a key partner in clinical campaigns to drive growth and engage with our target audiences effectively. The ability to take an analytical approach that leverages data insights to refine strategies and adapt to market changes is essential.
Huntsman Cancer Institute is committed to cancer prevention, care, and survivorship for all communities within the area we serve – which includes Idaho, Montana, Nevada, Utah, and Wyoming – with impact worldwide.
Responsibilities:Contribute to the development, implementation, and evaluation of marketing strategies at Huntsman Cancer Institute.Conduct market research and oversee brand positioning efforts and track outcomes.Manage segmentation strategies and utilize data systems.Utilize data to inform marketing decisions and track key performance indicators.Collaborate with cross-functional teams to implement strategies.
Additional Qualifications:Proven experience in health care marketing preferred, oncology experience a plus.Familiarity with content management systems, CRM platforms, and digital analytics tools.Proficiency in Microsoft Word, Excel, and PowerPoint.
Minimum Qualifications:Requires a Bachelor’s degree in a related area of assignment or equivalency (one year of education can be substituted for two years of related work experience). Four to six years of progressively more responsible management experience. Background knowledge of assigned department’s area of specialization in order to analyze, plan and draw conclusions for recommendations to superiors. Demonstrated leadership skills in planning and directing employees and processes in order to effectively monitor and develop subordinates and to ensure the smooth operation of department.
Master’s degree in a related area may be preferred.
Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
Preferences:Bachelor’s or advanced degree in communications, marketing, or related field; Master’s degree preferred.Minimum of 5-7 years of experience in health care marketing, with a history of progressive responsibility.Demonstrated success in brand-building and volume growth, particularly in oncology.Proficiency in digital marketing tools and platforms.
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