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OverviewMicrosoft 365 has established itself as the leader in the productivity space, with over 345 million paid seats across business, education, and consumer segments. The forefront of productivity has progressed to incorporate advanced security features and transformative AI capabilities. The Microsoft 365 suites are poised to redefine productivity for the AI era, protecting users while offering unprecedented levels of efficiency. The Senior Product Marketing Manager, M365 Premium Upsell will play a crucial role in driving the upsell growth strategy for the top-end of our portfolio. This role requires a dynamic and strategic thinker who can articulate a Security & AI-enabled Productivity narrative. You will be shaping product and packaging constructs in collaboration with Business Planning and Product Management, driving growth through Go-to-Market (GTM) plans and Sales enablement, and working closely with product marketing leaders and colleagues across strategic verticals, including Microsoft 365 Copilot, Security, and Business Applications. This role demands clear communication, the ability to simplify the complex, and experience managing a broad group of stakeholders across organizations and specializations. ResponsibilitiesLead and execute the upsell growth strategy for advanced security and AI solutions across the M365 portfolio, translating strategic objectives into actionable plans.Develop and deliver a compelling premium upsell narrative that resonates with diverse customer segments and aligns with overall business goals.Collaborate with Business Planning and Product Management/Engineering to define and shape product offerings and bundling constructs, ensuring alignment with market needs and customer expectations.Shape the development of Go-to-Market (GTM) plans, working closely with field and partner sales teams to optimize enablement of growth initiatives.Work in partnership with product marketing leaders and colleagues across strategic verticals, including Microsoft 365 Copilot, Security, and Business Applications, to foster a collaborative and integrated approach to marketing efforts.Conduct thorough market analysis to identify trends, customer needs, and competitive dynamics, using insights to inform strategic decisions and optimize marketing strategies.Ensure seamless alignment and integration of marketing initiatives with broader business objectives, driving coherence and impact across the organization.