Couchbase
Vice President, Communications and Brand
Couchbase - Santa Clara, California, us, 95053
Work at Couchbase
Overview
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Overview
As industries race to embrace AI, traditional database solutions fall short of rising demands for versatility, performance, and affordability. Couchbase is leading the way with Capella, the developer data platform for critical applications in our AI world. By uniting transactional, analytical, mobile, and AI workloads into a seamless, fully managed solution, Couchbase empowers developers and enterprises to build and scale applications with unmatched flexibility, performance, and cost-efficiency-from cloud to edge. Trusted by over 30% of the Fortune 100, Couchbase is unlocking innovation, accelerating AI transformation, and redefining customer experiences. Come join our mission.
THE OPPORTUNITY
We are seeking an exceptional leader to join our Marketing Leadership Team as Vice President of Communications & Brand. As the database market is being disrupted and transformed by AI, this role is critical in shaping and elevating Couchbase's market narrative, global communication and brand strategy. The ideal candidate will own the messaging and narrative around Couchbase's position at the center of this once-in-a-lifetime market opportunity. With AI disrupting every industry, developers and architects must rethink their tech stack, and Couchbase is uniquely positioned to lead the charge. The development and launch of a new Couchbase thought leadership platform must inspire the market, drive awareness, and influence adoption, establishing Couchbase as the go-to solution for critical applications in an AI-powered world.
As VP of Communications & Brand, you will define and lead a comprehensive brand and communications strategy, ensuring alignment with Couchbase's mission and positioning as "The Developer Data Platform for Critical Applications in Our AI World." Your leadership will drive awareness, enhance the company's reputation, and articulate a compelling narrative that resonates with developers, architects, IT executives, enterprises, and investors alike.
The ideal candidate is an exceptional storyteller with proven writing expertise, a deep understanding of technology markets, and experience managing global teams and complex narratives. This leader will partner with executives to deliver compelling stories, guiding high-stakes communications and inspiring teams to elevate the brand's visibility, resonance, and presence on the global stage.
This executive will oversee Couchbase's communications efforts across branding, public relations, social media, customer storytelling, executive communications, and analyst and investor relations.
THE ROLE
Communications Strategy
Develop thought leadership platform positioning Couchbase as
The Developer Data Platform for Critical Applications in Our AI World. Architect global communications strategy, including media relations, crisis management, and corporate social media presence. Amplify product innovation by partnering with product marketing. Advise execs on strategic communications, providing media training and presentation support. Create frameworks to translate corporate milestones into engaging, market-ready stories.
Brand Strategy & Positioning
Elevate and implement our corporate brand strategy. Ensure consistent execution of brand identity, messaging, and visual elements. Build brand awareness and differentiation through innovative campaigns and storytelling.
Customer Storytelling & Engagement
Capture compelling customer narratives highlighting successes and innovation. Amplify customer narratives through social media, digital channels, and earned media. Oversee customer content development for industry events, trade shows, and sales kickoffs.
Public Relations, Analyst Relations & Investor Relations
Lead global public relations efforts, driving media coverage in top-tier technology, business, and financial publications. Build strong relationships with media, analysts, and influencers. Manage agencies to ensure alignment with strategic objectives. Collaborate with Investor Relations to develop earnings messaging.
Leadership & Collaboration
Build and inspire a high-performing global team, fostering a culture of innovation, collaboration, and accountability. Partner with cross-functional teams, including Product, Sales, and People Operations, to ensure communication strategies are aligned and impactful. Engage and advise the executive leadership team, providing strategic guidance on messaging and communications priorities. Build scalable processes and systems to support brand and communications excellence.
WHAT YOU'LL NEED Experience 15+ years of experience in marketing communications, brand strategy, or related roles, preferably in B2B technology, with at least 5+ years in a senior leadership role. Proven track record of creating and executing integrated brand and communication strategies that drive measurable results. Documented, referenceable experience working with public companies, including investor relations support.
Skills Exceptional storytelling, writing and editing abilities, adaptable for diverse audiences and formats. Expertise in leveraging digital and traditional media to amplify corporate messaging. Strong interpersonal and leadership skills, with a demonstrated ability to manage cross-functional teams and build consensus. Expertise in managing global teams, agencies, and budgets. Demonstrated ability to operate in both strategic and hands-on capacities in a fast-paced, high-growth environment.
Knowledge Strong understanding of the enterprise technology, data, and AI landscapes. Bachelor's degree in Communications, Marketing, or a related field; advanced degree preferred.
Lead Yourself: Demonstrates our company values, in particular an appetite for making tomorrow better than today and attacking hard problems, while being a good human, always. Demonstrated strong expertise in brand strategy and brand management as well as what it takes to create a strong iconic brand. Demonstrated expertise in media relations, corporate communications, and social media strategy. Strong orientation towards building for scale, leveraging Comms team skills, global agency partners and emerging technology and comms channels. Are a forward-thinking and visionary creative leader, able to bring abstract ideas to fruition while meeting business objectives and brand ambitions. Creative mindset that is open to experimenting and trying new things.
Lead The Team: A strong strategic and critical thinker, able to create clear, succinct, visually engaging, inspiring communication and storytelling-whether for executive leadership purposes or the company at large, in writing or in presentations. A steady demeanor, strong emotional intelligence, and the ability to articulate and receive feedback in ways that strengthen the brand and creative work, and motivate teams. Experience leading global comms teams focused on raising brand awareness. Experience in building, transforming and executing a global comms strategy coordinated with key stakeholders. Excellent leadership and interpersonal skills for effective collaboration with executive management and cross-functional teams.
Lead The Business: Ability to make decisions quickly in a dynamic environment. Have a global mindset and thrive on inclusively leading and managing teams from different countries and cultures. Ability to align comms activity to company mission and key objectives. Experience monitoring and analyzing communication program performance and coverage, adjusting strategies as needed to achieve key objectives. In-depth knowledge of the data, developer and AI landscapes. Exceptional writing, editing, and verbal communication skills. Strategic thinker with a proactive approach to problem-solving and decision-making. Public company experience is a must.
The anticipated starting base pay range for this role is listed below. Base salary is not the only component of our competitive total rewards package - you may also be eligible for bonus, commissions, equity, and other benefits as described below. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. Base Pay Range $260,000—$295,000 USD Why Couchbase? Modern customer experiences need a flexible cloud database platform that can power applications spanning from cloud to edge and everything in between. Couchbase's mission is to simplify how developers and architects develop, deploy and consume modern applications wherever they are. We have reimagined the database with our fast, flexible and affordable cloud database platform Capella, allowing organizations to quickly build applications that deliver premium experiences to their customers- all with best-in-class price performance. More than 30% of the Fortune 100 trust Couchbase to power their modern applications and build innovative new ones. See our recent awards to learn why Couchbase is a great place to work.We are honored to be a part of the Best Places to Work Award forthe Bay Areaandthe UK. Couchbase offers a total rewards approach to benefits that recognizes the value you create here, so that you in turn may best serve yourself and your family. Some benefits include:
Generous Time Off Program - Flexibility to care for you and your family Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs* Financial Planning - RSU equity program*, ESPP program*, Retirement program* and Business Travel Insurance Career Growth - Be valued, Create value approach Fun Perks - An ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees. And much more!
*Note: some programs are not applicable to all countries. Please discuss with a Couchbase recruiter to learn more.
Learn more about Couchbase: News and Press Releases Couchbase Capella Couchbase Blog Investors
Disclaimer: Couchbase is committed to being an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans' status, or any other characteristic protected by law. Join an impact initiative group and experience the amazing feeling of Couchbase can-do culture.
By using this website and submitting your information, you acknowledge our Candidate Privacy Notice and understand your personal information may be processed in accordance with our Candidate Privacy Notice following guidelines in your country of application.
The Developer Data Platform for Critical Applications in Our AI World. Architect global communications strategy, including media relations, crisis management, and corporate social media presence. Amplify product innovation by partnering with product marketing. Advise execs on strategic communications, providing media training and presentation support. Create frameworks to translate corporate milestones into engaging, market-ready stories.
Brand Strategy & Positioning
Elevate and implement our corporate brand strategy. Ensure consistent execution of brand identity, messaging, and visual elements. Build brand awareness and differentiation through innovative campaigns and storytelling.
Customer Storytelling & Engagement
Capture compelling customer narratives highlighting successes and innovation. Amplify customer narratives through social media, digital channels, and earned media. Oversee customer content development for industry events, trade shows, and sales kickoffs.
Public Relations, Analyst Relations & Investor Relations
Lead global public relations efforts, driving media coverage in top-tier technology, business, and financial publications. Build strong relationships with media, analysts, and influencers. Manage agencies to ensure alignment with strategic objectives. Collaborate with Investor Relations to develop earnings messaging.
Leadership & Collaboration
Build and inspire a high-performing global team, fostering a culture of innovation, collaboration, and accountability. Partner with cross-functional teams, including Product, Sales, and People Operations, to ensure communication strategies are aligned and impactful. Engage and advise the executive leadership team, providing strategic guidance on messaging and communications priorities. Build scalable processes and systems to support brand and communications excellence.
WHAT YOU'LL NEED Experience 15+ years of experience in marketing communications, brand strategy, or related roles, preferably in B2B technology, with at least 5+ years in a senior leadership role. Proven track record of creating and executing integrated brand and communication strategies that drive measurable results. Documented, referenceable experience working with public companies, including investor relations support.
Skills Exceptional storytelling, writing and editing abilities, adaptable for diverse audiences and formats. Expertise in leveraging digital and traditional media to amplify corporate messaging. Strong interpersonal and leadership skills, with a demonstrated ability to manage cross-functional teams and build consensus. Expertise in managing global teams, agencies, and budgets. Demonstrated ability to operate in both strategic and hands-on capacities in a fast-paced, high-growth environment.
Knowledge Strong understanding of the enterprise technology, data, and AI landscapes. Bachelor's degree in Communications, Marketing, or a related field; advanced degree preferred.
Lead Yourself: Demonstrates our company values, in particular an appetite for making tomorrow better than today and attacking hard problems, while being a good human, always. Demonstrated strong expertise in brand strategy and brand management as well as what it takes to create a strong iconic brand. Demonstrated expertise in media relations, corporate communications, and social media strategy. Strong orientation towards building for scale, leveraging Comms team skills, global agency partners and emerging technology and comms channels. Are a forward-thinking and visionary creative leader, able to bring abstract ideas to fruition while meeting business objectives and brand ambitions. Creative mindset that is open to experimenting and trying new things.
Lead The Team: A strong strategic and critical thinker, able to create clear, succinct, visually engaging, inspiring communication and storytelling-whether for executive leadership purposes or the company at large, in writing or in presentations. A steady demeanor, strong emotional intelligence, and the ability to articulate and receive feedback in ways that strengthen the brand and creative work, and motivate teams. Experience leading global comms teams focused on raising brand awareness. Experience in building, transforming and executing a global comms strategy coordinated with key stakeholders. Excellent leadership and interpersonal skills for effective collaboration with executive management and cross-functional teams.
Lead The Business: Ability to make decisions quickly in a dynamic environment. Have a global mindset and thrive on inclusively leading and managing teams from different countries and cultures. Ability to align comms activity to company mission and key objectives. Experience monitoring and analyzing communication program performance and coverage, adjusting strategies as needed to achieve key objectives. In-depth knowledge of the data, developer and AI landscapes. Exceptional writing, editing, and verbal communication skills. Strategic thinker with a proactive approach to problem-solving and decision-making. Public company experience is a must.
The anticipated starting base pay range for this role is listed below. Base salary is not the only component of our competitive total rewards package - you may also be eligible for bonus, commissions, equity, and other benefits as described below. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. Base Pay Range $260,000—$295,000 USD Why Couchbase? Modern customer experiences need a flexible cloud database platform that can power applications spanning from cloud to edge and everything in between. Couchbase's mission is to simplify how developers and architects develop, deploy and consume modern applications wherever they are. We have reimagined the database with our fast, flexible and affordable cloud database platform Capella, allowing organizations to quickly build applications that deliver premium experiences to their customers- all with best-in-class price performance. More than 30% of the Fortune 100 trust Couchbase to power their modern applications and build innovative new ones. See our recent awards to learn why Couchbase is a great place to work.We are honored to be a part of the Best Places to Work Award forthe Bay Areaandthe UK. Couchbase offers a total rewards approach to benefits that recognizes the value you create here, so that you in turn may best serve yourself and your family. Some benefits include:
Generous Time Off Program - Flexibility to care for you and your family Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs* Financial Planning - RSU equity program*, ESPP program*, Retirement program* and Business Travel Insurance Career Growth - Be valued, Create value approach Fun Perks - An ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees. And much more!
*Note: some programs are not applicable to all countries. Please discuss with a Couchbase recruiter to learn more.
Learn more about Couchbase: News and Press Releases Couchbase Capella Couchbase Blog Investors
Disclaimer: Couchbase is committed to being an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans' status, or any other characteristic protected by law. Join an impact initiative group and experience the amazing feeling of Couchbase can-do culture.
By using this website and submitting your information, you acknowledge our Candidate Privacy Notice and understand your personal information may be processed in accordance with our Candidate Privacy Notice following guidelines in your country of application.