Senior Account Executive, Public Relations
REQ - Washington, District of Columbia, us, 20022![REQ](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Washington, DC
Increase your chances of an interview by reading the following overview of this role before making an application.About AgitalAt Agital, we challenge the status quo and embrace innovation and agility to propel our clients' business toward measurable, impactful results. Trust is our currency, and momentum is our mantra. We invest in our people, our clients, and our partners to foster an environment primed for growth.With decades of expertise guiding our insights-driven services, we craft revolutionary marketing strategies that seamlessly integrate tech and talent, daring to defy convention and designed for impact.Agital is the Impact agency. We’re an integrated marketing partner serving clients of all sizes and across a variety of industries with services including paid and organic search, social, and programmatic, public relations (PR), business consulting, marketing automation, website development, UX design, and more. Our team of digital marketing and holistic strategy experts are nimble, using the latest data sourced from our industry-leading proprietary software paired with decades of experience to achieve measurable growth.About the roleWe're seeking a qualified candidate for a full-time Public Relations Senior Account Executive position within our Washington, DC-based PR team.We build brands online, and we're proud to work with some of the best technology and consumer brands, non-profits, advocacy groups, associations, and influential people. Our diverse client base means a variety of fascinating challenges and learning experiences for you. Expect stimulating projects, educational opportunities, involvement in strategy, and a fun team that values your contributions.No day is ever the same. Senior Account Executives work on multiple client accounts and learn directly from Agital’s PR team’s more senior staff. From the start, Senior Account Executives work closely with their clients on a daily basis and contribute to integrated communications programs in meaningful ways, including client relations, media and analyst relations, digital marketing, industry research, writing, content creation, and tracking and measuring account activities and results. Whether our team is helping an established company differentiate its story or launching an unknown startup, our work is customized to each client and always interesting.What you'll doUnderstand the top business objectives of assigned clients.Exhibit comprehension of the technology and business issues connected to assigned accounts.Track, understand and brief team members on external issues and events facing the client, including those of competitors.Present a steady stream of creative ideas to account teams and clients to keep accounts fresh.Ability to secure media placements for press releases, editorial calendar opportunities, and proactive pitches.Formulate pitch strategies and produce media communications (releases, pitches, etc.) that demonstrate comprehension of client messages, business and technology content and salient news angles.Manage the creation of targeted media lists and speaking and awards databases.Manage the weekly client report ensuring timeliness and accuracy.Have a clear understanding of the informational needs of reporters and how to shape client stories to speak to those needs.Understand the process of developing long-term relationships with reporters and influencers.Exhibit a broad knowledge of relevant reporters, publications and opinion influencers related to core accounts.Understand and use social media for business including blogging and social networks.Demonstrate a working knowledge of key publication formats and deadlines.Strong knowledge of and experience with social media, community building, and possess excellent writing skills. Can tackle in-depth topics and write succinctly, efficiently, and with impact.Demonstrate a mastery of client relations in approach, tone and professionalism.Be able to counsel clients with confidence around areas of account ownership (e.g., speaking and awards).Understand when to escalate issues (or potential issues) to the account lead.Serve as a strong second on accounts and manage client relations in the account lead's absence.Confidently participate in kick-off and in-person client meetings.Understand the infrastructure of the agency, including, but not limited to: workflow planning and PR plans.Develop mastery of Agital's tools and take primary responsibility for using these.Regularly network, representing Agital in the PR and tech communities.QualificationsA four-year college degree is mandatory.4-7 years of direct public relations, journalism or marketing work experience or B2B tech experience is a plus.Excellent written and oral communication skills.Interest in the technology industry with digital marketing/social media know-how.Experience with social media platforms.Exceptional organization and project management skills.Ability to multi-task, prioritize and meet deadlines.Initiative to ask questions, pick up the phone, take action and think ahead.Ability to thrive under pressure with minimal direct supervision and adapt to changes.Creative, solutions-oriented thinker with the capacity to approach problems from different angles.Proficiency in MS Word, Excel, and PowerPoint.Working At AgitalWe believe that great work is only possible with great people. We want to find people who believe in our mission, vision and values and feel inspired to grow while they’re here.Our People & CultureWe’re working to create an inclusive culture that empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and bring more creativity and innovation to everything we do. We want Agital to be one of the most rewarding places you will ever work.What We OfferA dynamic and rewarding work culture!At Agital, we want to improve the state of our world. Each of us has a responsibility to drive equality and inclusion in our communities and workplace. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual, and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique, and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the diverse clients we work with.Benefits & CompensationAgital offers a dynamic and rewarding work culture and benefits including—Autonomy – we hire intelligent people and give them the tools and training to succeed.Growth Opportunities- growing company with room to play a key role at a pivotal time of growth.Health insuranceUnlimited paid-time-off plan401k with company matchNo agencies please, contractors or recruiters please. Agital is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law. This job description may not be complete, and roles and responsibilities may change. We cannot offer visa support at this time.
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