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Senior Manager, Product Marketing - Display Advertising: Sam's Club Qualifications 5 to 7 years of experience in product marketing 3+ years in digital marketing, digital advertising or B2B software Solid technical understanding of DSPs, display advertising, audience targeting, and optimization leveraged by advertisers and brands Embrace working in a fast paced, continually evolving environment Exceptional communication skills in both writing and presentation Analytical, a problem solver and data-driven Structured and a strategic thinker Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook) Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field Responsibilities Interface with stakeholders and lead the go-to-market strategy, translating complex technology into compelling customer narratives to solve their pain points, grow their business, conduct quarterly QBRs, and provide the voice of the customer in the product road mapping process. Play a pivotal role in driving the adoption of products and achieving revenue goals. Establish product strategies that address customer needs, build strong cross-functional relationships, and demonstrate a track record of launching new products, influencing senior executives, and driving product adoption of innovative solutions. Translate complex technology and product documents into compelling marketing materials. Create and implement GTM strategies and tactics including positioning, use cases, sales enablement materials, sales pitch decks, case studies, and other customer collateral. Develop and lead sales training sessions as the product expert, partnering closely with marketing and training teams. Work with product management to align customer needs and challenges to transform into product features and benefits. Support the development of BRDs and PRDs to define product priorities and requirements. Plan and execute various new product program launches at different life cycles including alphas, betas, and general availability stages. Conduct, aggregate, and analyze research into insights and action. Advocate for the customer by leveraging primary and secondary intelligence and research. Help develop thought leadership on market and competitive trends. Benefits Competitive pay and performance-based incentive awards. Health benefits including medical, vision, and dental coverage. Financial benefits including 401(k), stock purchase, and company-paid life insurance. Paid time off benefits including PTO, parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, and more. Tuition, books, and fees are completely paid for by Walmart. The annual salary range for this position is $117,000.00-$234,000.00. Additional compensation includes annual or quarterly performance incentives. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) and stock equity incentives. #J-18808-Ljbffr