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Organization: American Bankers Association (ABA)

Position: Senior Marketing Manager

Reports To: Senior Director, Marketing

Location: Washington, DC/Hybrid

Are you an enthusiastic, proactive marketing professional with the ability to multitask and experience using marketing automation platforms?

The American Bankers Association (ABA), the organization representing banking institutions of all asset sizes and charter types, is seeking a Senior Marketing Manager to develop and implement marketing strategies for ABA products and resources.

This is an excellent opportunity to manage marketing projects and campaigns to effectively reach revenue goals!

ABA offers:

1. Hybrid work environment
2. Comprehensive health benefits
3. Best-in-class 401(k) program
4. Student loan debt repayment program
5. Four weeks of remote work from any location
6. Free access to on-site fitness center
7. Transportation stipend
8. Employer of Choice: ABA is recognized with a 2023 Great Company Culture Award and 2025 Great Place to Work designation!

As the Senior Marketing Manager, you will develop messaging, targeted email campaigns, and marketing content and collateral for print, online advertising, web, social media, direct mail, and other channels. You will focus on marketing for ABA’s online training, certifications, and webinars in risk, compliance, retail, and lending verticals, including messaging, data strategy, email campaigns, and social, print, and digital advertising. You will manage an annual marketing budget and work closely with colleagues in the Office of Member Engagement to develop strategies to meet an annual revenue budget. In addition, you will analyze and report campaign results and apply learnings to direct future campaigns and strategy. The Senior Manager also leads marketing for ABA Communities, online forums for members to collaborate with bankers across the country. Other responsibilities include marketing support as needed for ABA departments, such as Public Relations, State Association Division, Communications, and Human Resources. This position reports to the Senior Director of Marketing.

Qualified candidates offer:

1. Bachelor’s degree in marketing, communications, business or related field
2. 5-7 years of related professional experience
3. Experience with marketing automation platforms
4. Experience working in a digital marketing environment
5. Familiarity with Google Analytics
6. Experience with Salesforce Marketing Cloud preferred

How To Apply:

If you believe you meet the qualification requirements, please submit a resume, cover letter, and two writing samples to the following job link!

Apply Here

Salary range: $90,000 – $97,000

Additional inquiries and questions can be emailed to Beth Cessna at

American Bankers Association (ABA) is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.

About the American Bankers Association (ABA):

The American Bankers Association (ABA) is an organization representing institutions of all asset sizes and charter types. ABA delivers the latest industry news and develops mission-critical training offerings while supporting America’s banks that perform a vital role in energizing the economy and helping communities thrive.

ABA offers an employee-centric, results-focused environment with a flexible hybrid schedule designed to support a healthy work-life balance.