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Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Our award-winning culture is collaborative, innovative, and science based. Global Marketing Director, General Medicine – Bone Health Brand Lead**
**In this vital role, you will shape the commercial future of EVENITY and help ensure the success of one of Amgen’s key assets.
The Director of Global Marketing, General Medicine – EVENITY Brand Lead is responsible for developing commercial strategies, driving decision implementation, and maximizing growth for EVENITY. This role also includes coordinating key initiatives within the Bone therapeutic area and supporting the seamless integration of global-to-local strategies to ensure the brand’s success across markets and regions.
The Director, Global Marketing – EVENITY Brand Lead, plays a critical role within the Global Marketing organization, driving innovation and growth for one of the key assets in the Bone therapeutic area. The role also provides strategic leadership across emerging opportunities within the Bone space, contributing to one of the most impactful and scientifically advanced areas of the General Medicine portfolio.
The Director of Global Marketing will actively contribute as a core member of the EVENITY Integrated Brand Team (IBT) and Brand Working Group (BWG), partnering closely with in-market cross-functional leads. This role will support insight generation, strategy development, and global and local brand planning to advance the continued success of EVENITY and broader Bone priorities.
This role requires cross-functional collaboration with teams including global cross-functional teams, the IBT, General Medicine GMLs, in-market teams, TAG (Therapeutic Area Governance), GCO (Global Commercial Operations) leaders, PTs (Product Teams), and General Medicine Strategy Teams. This is a highly visible role in the organization, and requires executive presence, integration, communication, and problem-solving capabilities.
**Lead the development of clear and differentiated marketing strategies and actionable plans to support EVENITY’s success.
+ Critically evaluate competitor data and advancements to assess market threats, differentiation opportunities, and potential use cases.
+ Collaborate with Global Commercial Excellence Leads (GCELs), Medical Affairs, and Commercial Insights Leads to gather deep market insights and develop a gold-standard commercial strategy to optimize the future value of EVENITY.
+ Guide the Integrated Brand Team and global marketing activities, fostering global engagement with local market alignment.
+ Shape high-quality marketing deliverables in alignment with Amgen’s processes and requirements, including contributions to the Global Product Strategy, brand planning, launch readiness for potential new indications, competitive insights, patient-centric initiatives, robust Target Product Profiles, forecasting, and strategies to enhance brand value and expand opportunities to impact patients.
+ Develop and implement end-to-end commercial plans for EVENITY, driving activities across the IBT and regional markets.
+ Commission and manage market research in collaboration with Commercial Data & Analytics (cDNA).
+ Collaborate with Competitive Intelligence to monitor the evolving landscape and assess implications for Amgen’s Bone strategy.
+ Lead the development of aligned narratives for both internal and external communications.
+ Ensure effective utilization of lead market assets by ROW markets (e.g., promoting reuse of existing materials via a central repository to minimize duplication).
+ Coordinate leading practice sharing across lead and ROW markets.
+ Address market questions and requests related to global strategy in close partnership with Global Commercial Excellence Leads (GCELs).
+ Support the management of business quarterly reviews, as needed.
+ Assist with alliance management and external partnerships, where applicable.
+ Partner with priority country GMs to critically assess, refine, and update brand plans and long-range sales forecasts (LRS).
+ Lead key brand deliverables to ensure alignment with Amgen’s company goals and broader therapeutic area strategies.
+ The professional we seek is a commercial leader with these qualifications.
**Doctorate degree and 4 years of marketing experience
Master’s degree and 7 years of marketing experience
Bachelor’s degree and 9 years of marketing experience
**MBA/PharmD
+ Experience in the Bone space, as well as scientific and business acumen
+ 8+ years of experience and a track record of success in a series of commercial roles of increasing scope, scale and complexity, with leading companies in the biopharmaceutical industry.
+ Prior experience assessing and launching innovative bone therapies is highly desirable.
+ Experience in biotech/pharmaceutical marketing and promotional activities.
+ Background in global commercial and/or strategic regional roles with growing levels of responsibility.
+ Demonstrated success in commercialization planning and execution.
+ Recognized as a best-in-class marketer with a track record of developing and driving innovative global marketing strategies for pipeline and in-line products. Experience successfully launching products to maximize commercial value, including multiple launches across diverse therapeutic areas and regions.
+ Experience serving as the commercial voice on global product teams.
+ Strong understanding of global market access, pricing, and reimbursement dynamics in both the U.S. and international markets.
+ **Commercial Acumen:** Exceptional strategic and commercial thinking with deep expertise in both classic and modern marketing subject areas. Strategic Approach:** Highly creative in addressing strategic challenges; Applies innovation with a balanced, risk-aware approach and articulates clear, value-based strategies.
+ **Skilled in leading meetings, gathering input, and following through with clear communication.
+ **Adapts messaging to different audiences and influences senior leadership with credibility and clarity.
+ **As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
+ A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life ))