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Senior Marketing Specialist – Audience Management & Data Connectivity

Career area: Marketing

Work Location: 601 S. Tryon Street, NC

Remote: No

Ref #: 19274

Posted Date: 02-24-25

Working time: Full time

Ally and Your Career

Ally Financial only succeeds when its people do. We see our people as individuals with interests, families, friends, dreams, and causes that are important to them. Our focus is on the health and safety of our teammates, work-life balance, and diversity and inclusion. We strive to build paths that encourage employees to stretch themselves professionally.

Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process.

The Opportunity

The Marketing Specialist – Audience Management & Data Connectivity will manage all aspects of audience curation and media metric tracking alignment, including tagging, tracking, audience verification, data capture strategy, and overall media technology. The ideal candidate has a passion for the digital media landscape and excellent communication skills.

In office role with hybrid schedule.

The Work Itself

• Work together with marketing and agency partners as the subject matter expert on our ecosystem of data to build custom segments and support campaign executions.
• Identify, build, and manage audience segments from campaigns and user journeys for personalization and advertising/marketing activation.
• Manage the operational deployment of audiences in Adobe and Liveramp to end destinations.
• Coordinate with colleagues and vendors to follow project management best practices.
• Stay on top of emerging technologies and provide thought leadership for future adoption.
• Execute media metric tracking strategy from script build to implementation, validation, and ongoing monitoring.

The Skills You Bring

• 3 years of relevant marketing experience required.
• Experience managing audiences in an onboarding or segmentation tool (e.g., DMP or CDP) preferred.
• Familiarity with onsite tracking scripts, implementation process, and testing preferred.
• Experience with:
• Adobe Audience Manager or Adobe Real-time Customer Data Platform preferred.
• Liveramp or another data onboarding identity partner.
• Tracking scripts and sniffer tools (e.g., Google event snippets, Adobe debugger, Ghostery).
• Mobile App Tracking solutions (e.g., Kochava, Appsflyer, Adjust).
• Process-oriented with strong attention to detail.
• Organized with efficient multi-tasking and time management skills.
• Ability to work under pressure and meet tight deadlines.
• Innate curiosity and problem-solving skills.
• Capacity to work both independently and collaboratively.
• Agility to succeed in a fast-paced and dynamic environment.
• Effective communication skills with a can-do attitude.

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives based on achieving personal and company goals. Our Total Rewards program includes:

• Time Away: 11 paid holidays, 20 paid time off days, and 8 hours of volunteer time off yearly.
• Planning for the Future: 401K retirement savings plan with matching and company contributions, tuition reimbursement, and financial learning center access.
• Supporting your Health & Well-being: Flexible health and insurance options including medical, dental, and vision.
• Building a Family: Adoption, surrogacy, and fertility assistance as well as paid parental leave.
• Work-Life Integration: Employee Assistance Program, subsidized Weight Watchers program, and other employee discount programs.
• Other compensations: Travel allowances, relocation assistance, and/or signing bonuses may be available.

Who We Are: Ally Financial is a customer-centric, leading digital financial services company focused on being a trusted financial-services provider.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities.

Base Pay Range: $70,000 - $100,000 USD

This position is eligible for our annual incentive plan.