Senior Manager Product Marketing - Edge AI
Infineon Technologies - San Jose, California, United States, 95111![Infineon Technologies](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Infineon Technologies
Overview
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Overview
In your new role you will:
* Execute product marketing for IFX's SONOS IMC co-processor, defining the go-to-market (GTM) strategy and driving rapid execution* Definition of product requirements based on application use cases and promote value proposition for the product
* Collaborate with cross-functional teams, including product development, sales, and engineering, to ensure alignment and execution of marketing initiatives* Create Market/competition analysis and product positioning: Develop a comprehensive business case for the product
* Customer/partnership engagements: Drive engagements and partnerships with customers and system integrators to develop EDGE AI applications using IFX AI Co-processor* Work with IFX application go to market experts in positioning the IMCco-processor in relevant EDGE applications
* Drive outbound messaging: Align broader outbound/marcom teams on product messaging, influencing campaigns and content
* Sales Enablement: Develop sales collateral, including competitive analysis, messaging pillars, and reasons to believe
* Market Insights: Provide input and voice of the market back to product management and pricing teams
* Content Creation: Contribute to marketing content, including blogs, web- content, videos, presentations, and press releases. Create collaterals for executive level engagements within and outside the organization
You are best equipped for this task if you have:
* A relevant vocational training (3+ years) and a particularly extensive subject-specific additional qualification* A relevant completed study with a duration of 4 years and subject-specific additional qualification or by a relevant completed study (+4 years)* 10+ years of experience in product marketing, with a focus on technology products, preferably in the semiconductor or AI industry* Proven track record of successfully launching and marketing complex technical products* Strong understanding of AI, machine learning, and computer vision technologies* Knowledge of niche computing architectures like IMC will be considered a plus* Excellent communication and presentation skills, with the ability to effectively convey technical information to both technical and non-technical audiences* Strong analytical and strategic thinking skills, with the ability to interpret data and insights to drive marketing decisions* Ability to work collaboratively in a fast-paced, dynamic environment
- Automotive (ATV) shapes the future of mobility with microelectronics enabling clean, safe, and smart cars -
The ATV division is shaping the future of mobility by enabling clean, safe, and smart cars. Its product and solution offering is powering the decarbonization and digitalization of vehicles. By driving the transition to hybrid and purely electric vehicles, ATV is making a valuable contribution to cleaner roads. ATV is also increasingly digitalizing cockpit, infotainment, comfort, and lighting applications as it takes automated driving to the next stage with higher levels of connectivity, security, and safety.
The ATV portfolio integrates sensors, microcontrollers, high-performance memories for specific applications, power semiconductors based on silicon and silicon carbide, as well as components for human-machine interaction and vehicle connectivity. Infineon is the world leader in automotive semiconductors.
Click here for more information about working at ATV with interesting employee and management insights and an overview with more #ATVDreamJobs.