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Content Summary: Digital Marketing Manager at Newport Beach, for Allstate Insurance Agency - Joseph Shahrour Benefits: Bonus based on performance Health insurance Opportunity for advancement Flexible schedule We're a fast-growing, multi-location Allstate agency seeking a seasoned Senior Media Buyer to lead our digital marketing initiatives. Since 2018, we've expanded from a single office to become one of Southern California's top-producing agencies through innovative marketing and exceptional service. The Role: We're looking for an experienced Senior Media Buyer who can independently develop, implement, and optimize multi-channel digital campaigns from scratch. This role requires both strategic thinking and hands-on technical expertise. Key Responsibilities: Develop and execute comprehensive digital marketing strategies Build and manage campaigns across Google, Meta, and TikTok platforms Lead web development projects using WordPress Create and optimize landing pages for maximum conversion Manage substantial marketing budgets across multiple platforms Conduct A/B testing and implement data-driven optimizations Provide strategic recommendations based on performance analytics Required Experience & Skills: Minimum 3 years of hands-on experience as a Media Buyer Proven success building campaigns from scratch on Google, Meta, and TikTok Advanced knowledge of WordPress and web development Strong technical background in HTML, CSS, and basic JavaScript Experience with conversion tracking implementation Demonstrated success managing large advertising budgets Advanced analytics and reporting capabilities Must Have Technical Skills: Google Ads & Analytics certification Meta Business Suite expertise TikTok Ads Manager proficiency WordPress development and optimization Landing page design and optimization Conversion tracking setup and management What We Offer: Competitive senior-level salary + performance bonuses Health benefits Paid time off Professional development budget Career growth opportunities Dynamic, fast-paced environment Join our team and drive our digital marketing success to the next level! The agency staff opportunity is not an employment opportunity directly with Allstate Insurance Co.; but rather employment as a staff member with Allstate Exclusive Agents, who are independent contractors. 2021 Allstate Insurance Co. #J-18808-Ljbffr