Senior Media Manager Job at Advantage Solutions in St. Louis
Advantage Solutions - St. Louis, MO, United States, 63146
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Overview
Summary
Senior Media Manager
At our Company, we grow People, Brands, and Businesses! We are seeking a dynamic and talented Senior Media Manager whose role is primarily responsible for total media planning (traditional & digital channels) and services on the accounts assigned to him/her. They supervise Media Associates assigned to those accounts which are the Senior Media Manager's primary responsibility. They have a strong working knowledge of the media space and an ability to lead plan development and provide strategic recommendations to the senior management and/or client. They are also able to lead the setup, execution, and reporting on all facets of a plan and present results.
Take this opportunity to join North America’s leading business solutions provider and build your career working with amazing people in a growing industry!
Apply today!
What we offer:
- Full-Time Benefits (Medical, Dental, Vision, Life)
- 401(k) with company match
- Training and Career Development
- Generous Paid Time-Off
Responsibilities:
- Manage the execution and optimization of programmatic campaigns across retail media network platforms.
- Collaborate with clients to understand objectives and translate them into effective programmatic strategies.
- Monitor campaign performance metrics and provide recommendations to improve ROI and effectiveness.
- Work closely with internal teams, including analytics, creative, and account management, to ensure seamless campaign execution.
- Troubleshoot technical issues and liaise with platform vendors to resolve them promptly.
- Train and mentor junior team members, sharing best practices and ensuring process adherence.
Required Knowledge and Skills:
- Bachelor's Degree or equivalent experience required
- Expertise in programmatic media buying, retail media networks, and demand-side platforms (DSPs).
- Familiarity with key performance metrics, including CTR, CPM, ROAS, and conversion rates.
- Understanding of audience segmentation, targeting techniques, and ad inventory management.
- Strong analytical skills to interpret campaign data and optimize strategies.
- Effective communication and collaboration skills to work with clients, vendors, and internal teams.
- Detail-oriented project management to ensure deadlines and objectives are met.
- Proficiency in programmatic platforms such as The Trade Desk, Google DV360, or similar tools.
- Certifications in programmatic platforms or advanced training in digital advertising are preferred.
Minimum Qualifications:
- Bachelor's Degree or equivalent experience
- 5+ years of experience in Media at an agency
- Strong understanding of both awareness and performance digital media channels and strategies, including display, mobile, video, paid search, programmatic and social media
- Previous success in the planning, development and management of digital media campaigns for brands or products
- Experience with DoubleClick and other 3rd party tracking solutions preferred
- Experience with technology platforms preferred (Self-Serve Programmatic DSPs, DFA, Facebook UI/FBX)
- Ability to analyze data and deeply understanding of measurement practices, 3rd party measurement companies and web analytics
- Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
- Proven client service orientation with strong written and verbal communication skills, including effective presentation skills
- Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
- Exceptional organizational and time management skills
- Demonstrated interest in keeping up with emerging technologies and digital marketing trends
Job Locations US-MO-Saint Louis
Position Type Full Time
Category Marketing (Corporate): Integrated Marketing, Experiential Marketing
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