Fingerpaint Group
Associate Media Director
Fingerpaint Group - Hanover, New Jersey, United States
Work at Fingerpaint Group
Overview
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Overview
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Associate Media Director
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Associate Media Director
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Fingerpaint Group Get AI-powered advice on this job and more exclusive features. Position at Fingerpaint Marketing
Imagine a workplace where your expertise is valued, your ideas spark change, and creativity fuels innovation. Fingerpaint Group is a vibrant blend of individuals, a full spectrum of life science solutions, and a culture that thrives on originality and a shared commitment to pushing the boundaries of what’s possible. Never Paint by Number isn't just our motto—it's how we work—collaboratively and creatively. If you're ready to bring your passion to a team that sees beyond limitations, we want to hear from you. Description
Position at Fingerpaint Marketing
Imagine a workplace where your expertise is valued, your ideas spark change, and creativity fuels innovation. Fingerpaint Group is a vibrant blend of individuals, a full spectrum of life science solutions, and a culture that thrives on originality and a shared commitment to pushing the boundaries of what’s possible. Never Paint by Number isn't just our motto—it's how we work—collaboratively and creatively. If you're ready to bring your passion to a team that sees beyond limitations, we want to hear from you.
Objectives Of This Role
The Media team is responsible for developing comprehensive omnichannel media campaigns to meet client goals. This includes media channel strategy, tactical recommendations, including RFP development, and projections analyses to determine spend by channel and by tactic. The media team gathers target audience insights from research tools and media partner insights, including consumption habits, channel preference, etc. and collaborates with account, strategy and creative teams to ensure that media strategies are properly integrated within larger marketing programs and creative executions.
Duties And Responsibilities
Acts as team point person for group account assignments Initiates with account team the collaboration of key point people during planning process, including internal capabilities and any partner agencies Prepares and presents agency capabilities, onboarding, and presentations to client and/or internal account director Oversees the development, timing, and accuracy of planning deliverables, processes, templates Develops and tracks client estimates Manages account service team expectations Collaborates with account service team on finances/scoping, brainstorms, creative concepting, any client brand strategy meetings Monitors actual revenue/hours against estimates and takes appropriate action to avoid exceeding the estimates or communicates to the client the need for adjustment
Job Requirements
5-7+ years relevant experience and Bachelor’s degree in digital marketing, business, or related field Minimum of 5+ years of media planning and buying experience within the pharmaceutical industry across HCP and DTC Solid understanding of media buying and planning, including a strong knowledge of the vendor landscape for both traditional and digital and across tactics (eg, programmatic, endemic, EHR, point-of-care) to help develop consideration set for planning and new opportunities for clients Understands media principles, channel strategies, targeting nuances, and partners, and continues to learn and apply strategies Competency in media math, financial management, publisher terms and conditions and performance reports Knowledge of media research tools (audience insights, competitive creative/spend) Expertise with cross-channel media tools (eg, Comscore @ plan, SRDS, DoubleClick, etc) Experience leveraging third-party research (eg, Kantar) to inform media recommendations Strong organizational skills and attention to detail Proven ability to multitask and manage multiple projects effectively and work well under pressureto deliver high-quality work within tight deadlines Familiarity with MediaOcean buying platform Team player able to build relationships across internal counterparts (such as digital strategy, account, PM, etc.) as well as with outside vendors Highly proficient in Microsoft Office, including Excel, PowerPoint, and specific industry tools and technology (eg, DCM)
Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Advertising Services Referrals increase your chances of interviewing at Fingerpaint Group by 2x Get notified about new Associate Media Director jobs in
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Associate Media Director
role at
Fingerpaint Group 1 week ago Be among the first 25 applicants Join to apply for the
Associate Media Director
role at
Fingerpaint Group Get AI-powered advice on this job and more exclusive features. Position at Fingerpaint Marketing
Imagine a workplace where your expertise is valued, your ideas spark change, and creativity fuels innovation. Fingerpaint Group is a vibrant blend of individuals, a full spectrum of life science solutions, and a culture that thrives on originality and a shared commitment to pushing the boundaries of what’s possible. Never Paint by Number isn't just our motto—it's how we work—collaboratively and creatively. If you're ready to bring your passion to a team that sees beyond limitations, we want to hear from you. Description
Position at Fingerpaint Marketing
Imagine a workplace where your expertise is valued, your ideas spark change, and creativity fuels innovation. Fingerpaint Group is a vibrant blend of individuals, a full spectrum of life science solutions, and a culture that thrives on originality and a shared commitment to pushing the boundaries of what’s possible. Never Paint by Number isn't just our motto—it's how we work—collaboratively and creatively. If you're ready to bring your passion to a team that sees beyond limitations, we want to hear from you.
Objectives Of This Role
The Media team is responsible for developing comprehensive omnichannel media campaigns to meet client goals. This includes media channel strategy, tactical recommendations, including RFP development, and projections analyses to determine spend by channel and by tactic. The media team gathers target audience insights from research tools and media partner insights, including consumption habits, channel preference, etc. and collaborates with account, strategy and creative teams to ensure that media strategies are properly integrated within larger marketing programs and creative executions.
Duties And Responsibilities
Acts as team point person for group account assignments Initiates with account team the collaboration of key point people during planning process, including internal capabilities and any partner agencies Prepares and presents agency capabilities, onboarding, and presentations to client and/or internal account director Oversees the development, timing, and accuracy of planning deliverables, processes, templates Develops and tracks client estimates Manages account service team expectations Collaborates with account service team on finances/scoping, brainstorms, creative concepting, any client brand strategy meetings Monitors actual revenue/hours against estimates and takes appropriate action to avoid exceeding the estimates or communicates to the client the need for adjustment
Job Requirements
5-7+ years relevant experience and Bachelor’s degree in digital marketing, business, or related field Minimum of 5+ years of media planning and buying experience within the pharmaceutical industry across HCP and DTC Solid understanding of media buying and planning, including a strong knowledge of the vendor landscape for both traditional and digital and across tactics (eg, programmatic, endemic, EHR, point-of-care) to help develop consideration set for planning and new opportunities for clients Understands media principles, channel strategies, targeting nuances, and partners, and continues to learn and apply strategies Competency in media math, financial management, publisher terms and conditions and performance reports Knowledge of media research tools (audience insights, competitive creative/spend) Expertise with cross-channel media tools (eg, Comscore @ plan, SRDS, DoubleClick, etc) Experience leveraging third-party research (eg, Kantar) to inform media recommendations Strong organizational skills and attention to detail Proven ability to multitask and manage multiple projects effectively and work well under pressureto deliver high-quality work within tight deadlines Familiarity with MediaOcean buying platform Team player able to build relationships across internal counterparts (such as digital strategy, account, PM, etc.) as well as with outside vendors Highly proficient in Microsoft Office, including Excel, PowerPoint, and specific industry tools and technology (eg, DCM)
Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Advertising Services Referrals increase your chances of interviewing at Fingerpaint Group by 2x Get notified about new Associate Media Director jobs in
Cedar Knolls, NJ . New York City Metropolitan Area $65,000.00-$82,000.00 1 week ago New York, NY $98,400.00-$140,200.00 3 days ago New York City Metropolitan Area $100,000.00-$125,000.00 4 days ago New York, NY $60,000.00-$70,000.00 1 week ago New York, NY $90,000.00-$110,000.00 6 days ago New York, NY $55,000.00-$60,000.00 2 days ago New York City Metropolitan Area $90,000.00-$100,000.00 2 weeks ago New York City Metropolitan Area 1 week ago New York, NY $60,000.00-$140,000.00 1 week ago Associate Director, Social Media, Vanity Fair
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New York, NY $114,900.00-$152,200.00 1 month ago New York, NY $90,000.00-$110,000.00 20 hours ago New York City Metropolitan Area $80,000.00-$90,000.00 1 week ago New York, NY $80,000.00-$110,000.00 2 weeks ago New York, NY $75,000.00-$110,000.00 19 hours ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr