Senior Product Marketing Manager / Product Marketing Lead Join to apply for the Senior Product Marketing Manager / Product Marketing Lead role at Assort Health
Senior Product Marketing Manager / Product Marketing Lead
Join to apply for the Senior Product Marketing Manager / Product Marketing Lead role at Assort Health
This range is provided by Assort Health. Assorts vision is to make exceptional healthcare accessible anytime, anywhere, for everyone. We are building the most trusted patient-facing multimodal AI agent with industry-leading safety, accuracy, and user experience.
Today, we have helped over 400,000 patients navigate care and are growing rapidly (millions in ARR every quarter, 6.Come build and scale Assort OS - designed to empower physicians and patients with a customizable fleet of genAI agents. Our platform transforms patient-facing interactions by automating operational tasks, enhancing patient engagement, and driving superior health outcomes.
Assort is led by Jon (Founder of Shimmer YC S21, 7 publications in healthcare AI, former UCSF med student, Stanford grad in top 3%) and Jeff (former Head of Product Engineering at Athelas/Commure, first engineer at Cameo, engineer at Facebook, Duke grad).
Were seeking a hands-on, data-driven marketing leader to be our first marketing hire and build scalable programs from the ground up. If you thrive on turning insights into action, building processes that drive measurable growth, and enjoy collaborating across teams, youll fit right in.
Youll be responsible for developing and executing integrated marketing strategies that clearly communicate our products value and drive demand. Product Marketing (50%)
Create a product-centric content strategy that not only attracts and educates prospects but also highlights our unique value proposition. Produce engaging blog posts, case studies, whitepapers, and social media content.
Transform complex technical features into compelling, customer-focused benefits and thought leadership content that differentiates our offerings.
Campaign Leadership: Own product launches and marketing campaignsoptimizing collateral (SEO, email, paid initiatives) to drive awareness, engagement, and conversions.
Strategic Planning: Design and implement a comprehensive event marketing strategy that spans trade shows, conferences, and hosted events.
Execution Excellence: Identify high-impact events, manage logistics (booth design, speaker placements, lead capture), and develop pre- and post-event campaigns to maximize ROI.
Create both virtual and in-person experiences (VIP dinners, roundtables, networking events) that drive customer engagement and build our pipeline.
Develop and run full-funnel, multi-channel marketing campaigns that generate awareness, nurture leads, and convert prospects into customers.
Data-Driven Optimization: Use A/B testing, personalization, and retargeting strategies to continuously improve campaign performance.
Sales Collaboration: Work closely with sales and growth teams to optimize lead scoring, nurture qualified leads (MQLs), and drive pipeline generation.
Scalable Impact: You have a proven track record of building marketing programs from 0 to scale, with campaigns that deliver measurable pipeline growth and revenue.
Your decisions are backed by datayoure skilled at separating signal from noise and continuously iterating based on campaign performance.
Cross-Functional Leader: You excel in fast-paced, startup environments, balancing strategic vision with tactical execution while inspiring and aligning diverse teams.
Innovative & Adaptable: You thrive on testing new ideas, setting up robust systems, and pivoting quickly when the market shifts.
Experience: 5-8 years of B2B SaaS marketing experience with demonstrated expertise in product marketing, demand generation, and event strategy.
Builder Mentality: Youve successfully built marketing functions from the ground up at early-stage companies, and youre eager to do it again at Assort Health.
Communication Pro: A powerful storyteller with exceptional written, verbal, and visual communication skills.
Data-Driven: You use advanced analytics to optimize campaigns and make informed decisions.
Tech-Savvy: Familiarity with marketing automation tools (HubSpot, Marketo, Pardot), CRM systems (Salesforce), and analytics platforms (Google Analytics, Looker, etc.) Bonus: Experience in fast-growing startup environments and managing diverse, multi-channel marketing campaigns.
High Impact: As our first marketing hire, youll have the autonomy to shape and scale a world-class marketing function.
Enjoy a strong salary, equity, and an uncapped commission structure.
Flexible Environment: Benefit from remote work reimbursements, wellness stipends, and ongoing professional development.
Comprehensive Benefits: Full health, dental, and vision insurance, 401(k) matching, and unlimited PTO.
We have published our operating principles Raising the BAARS in Healthcare on our blog - they describe how we work at Assort. They cover how we aim to run projects, spend time and make decisions. Ship fast, ship often
Seniority level Mid-Senior level
Employment type Full-time
Job function Product Management and Marketing
Industries Technology, Information and Internet
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