Senior Director, Brand and Content Strategy
Yale University - New Haven, Connecticut, us, 06540
Work at Yale University
Overview
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Overview
1. Build, in conjunction with the leadership team, a dynamic, professional, nimble and integrated multimedia (text, video, photos, data visualization and infographics) content publishing operation: a. Creation: voice; tone; ideation; assignment; planning; producing/editing; b. Packaging: UX/UI; SEO; imagery; headline and display copy writing; c. Distribution: audience development; social media; newsletters; syndication; thought leadership; d. Analytics: audience behavior; benchmarking staff and audience metrics, and development. 2. Rapidly scale audience and engagement on the website, social media channels and partner platforms. 3. Develop an evolving content strategy for YSM clinical practice that analyzes the current content on the institution's web properties, and aligns with a website, social media and brand re-launch. 4. Establish, with the collaboration of senior colleagues, a tone and voice for the initiative, in-line with the guidelines crafted for the aforementioned re-launch. 5. Innovate new storytelling concepts and content packages to gain traction with audiences, and generate interest in YSM doctors, services, studies, trials, procedures, etc. 6. Lead daily and long-term coverage and planning: Publishing schedules, editorial calendars, programming grids, special topical and themed coverage. 7. Oversee daily editorial planning meetings. 8. Deploy and utilize analytics across the operation, with the support of the Analytics Manager, to understand and benchmark content consumption, user behavior, and staff performance and priorities. 9. Develop editorial workflows, process and procedures. Work with the Production Director to manage and oversee execution and efficiencies. 10. In partnership with the Production and Technology Directors, craft and maintain budgets, manage staffing schedules, negotiate contracts. 11. Maintain consistency of the YSM brand (and coming rebrand), and serve as a content and communications champion within the broader Yale University community. 12. Integrate, train and collaborate with resources across all YSM departments and the Yale community, partners and vendors. 13. Continually research, identify, and analyze new technologies, tools and products for backend and audience-facing usage. Partner with the Production Director and Technology Director to integrate and deploy these products across the operation. 14. Shape and nurture talent, helping them develop their voices and roles. 15. Create a culture of transparency, collaboration and accountability.
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.
Required Skill/ability 1: Outstanding interviewing, editing, and writing skills and ability to develop interesting content suitable for publication across digital and print channels. Three writing samples should be submitted.
Required Skill/ability 2: Proficiency with social media platforms, survey building tools, and Microsoft Office Suite. Familiarity with desktop publishing and layout programs such as Adobe's Creative Suite and ability to identify and learn new technology.
Required Skill/ability 3: Ability to develop relationships with faculty and other stakeholders of the department to develop content for distribution and manage the department's website and social media platforms.
Required Skill/ability 4: Demonstrated ability in developing communications for a range of media and working with creative professionals in design, photography or video.
Required Skill/ability 5: Demonstrated ability developing, disseminating, and maintaining web content.
Preferred Education: Master's degree in English, Journalism, Communications or related field and 10 year of experience in editorial management, public relations, journalism, or an equivalent combination of education and experience. Experience managing an editorial team, writing for publications in medicine/health care, and with social media in a medical/academic setting with multiple stakeholders.
Work Week: Standard (M-F equal number of hours per day)
Posting Position Title: Executive Editor, Yale School of Medicine
University Job Title: Senior Director, Brand and Content Strategy
Preferred Education, Experience and Skills: Master's degree in English, Journalism, Communications or related field and 10 year of experience in editorial management, public relations, journalism, or an equivalent combination of education and experience. Experience managing an editorial team, writing for publications in medicine/health care, and with social media in a medical/academic setting with multiple stakeholders. Bachelor's Degree and 10 years' experience in content production or an equivalent combination of education and experience. At least 5 years' experience leading a digital operation.
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Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.
Required Skill/ability 1: Outstanding interviewing, editing, and writing skills and ability to develop interesting content suitable for publication across digital and print channels. Three writing samples should be submitted.
Required Skill/ability 2: Proficiency with social media platforms, survey building tools, and Microsoft Office Suite. Familiarity with desktop publishing and layout programs such as Adobe's Creative Suite and ability to identify and learn new technology.
Required Skill/ability 3: Ability to develop relationships with faculty and other stakeholders of the department to develop content for distribution and manage the department's website and social media platforms.
Required Skill/ability 4: Demonstrated ability in developing communications for a range of media and working with creative professionals in design, photography or video.
Required Skill/ability 5: Demonstrated ability developing, disseminating, and maintaining web content.
Preferred Education: Master's degree in English, Journalism, Communications or related field and 10 year of experience in editorial management, public relations, journalism, or an equivalent combination of education and experience. Experience managing an editorial team, writing for publications in medicine/health care, and with social media in a medical/academic setting with multiple stakeholders.
Work Week: Standard (M-F equal number of hours per day)
Posting Position Title: Executive Editor, Yale School of Medicine
University Job Title: Senior Director, Brand and Content Strategy
Preferred Education, Experience and Skills: Master's degree in English, Journalism, Communications or related field and 10 year of experience in editorial management, public relations, journalism, or an equivalent combination of education and experience. Experience managing an editorial team, writing for publications in medicine/health care, and with social media in a medical/academic setting with multiple stakeholders. Bachelor's Degree and 10 years' experience in content production or an equivalent combination of education and experience. At least 5 years' experience leading a digital operation.
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