Diageo
Customer Marketing Manager / Secondment - Fixed Term: 6 months)
Diageo - Miami, Florida, us, 33222
Work at Diageo
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Overview
Job Description :
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding. Job Title:
Customer Marketing Manager / Secondment - Fixed Term: 6 months Location:
Miami Office / Panamá About the Function: Marketing Our Marketing team are creators, helping to build and champion some of the world’s most loved brands. We craft outstanding connections with people around the world to celebrate our brands’ legacies and reinvent them for the world today and into the future. A deep understanding of our consumers, behaviors, trends, and technologies underpins everything we do. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. We celebrate diversity and challenge stereotypes through our advertising and marketing. Whether your talents lie in Design, Consumer Planning, or other areas, you’ll be supported in our inclusive culture. About the Role Reporting to the Global Travel Head of Customer Marketing, Europe/Americas, the Customer Marketing Manager will be a key market player in executing the overall strategy. This role will work closely with marketing and commercial teams to define and implement brand strategies for the GT market. Role Responsibilities: Build and lead the customer marketing team in the market. Co-manage the P&L. Help Diageo become a leader in FMCG through credible activation across channels. Collaborate with commercial teams to develop go-to-market strategies. Understand customer needs by channel to prioritize impactful activations. Develop activation plans around shopper marketing activities. Lead sales force briefings, ensuring teams have necessary tools. Define KPIs for activation activities and oversee their execution. Lead, manage, and support brand ambassadors. Experience/Skills Required: Significant experience in customer marketing and commercial roles within FMCG. Proven ability to handle complex projects with marketing, commercial, shopper marketing, and agency teams. Ability to work effectively in ambiguity and fast-paced environments. Curious, entrepreneurial mindset. Strong relationship-building skills with internal and external partners. Financial and analytical skills. Attention to detail. Leadership experience in managing and coaching teams. International experience across multiple countries and cultures. Flexible Working Statement: We value flexibility to support wellbeing and work-life balance. Discuss your needs with us to find the best arrangement. Diversity Statement: We celebrate diversity and are committed to creating an inclusive culture where everyone feels valued and belongs. We welcome and celebrate differences in gender, ethnicity, ability, age, sexual orientation, social background, education, and experience. Join us to help transform our business, elevate our brands, and shape the next generation of celebrations worldwide. If you require a reasonable adjustment, please include this information when submitting your application. Worker Type :
Regular Primary Location:
Miami Office Additional Locations :
Panama City Job Posting Start Date :
2025-04-23
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Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding. Job Title:
Customer Marketing Manager / Secondment - Fixed Term: 6 months Location:
Miami Office / Panamá About the Function: Marketing Our Marketing team are creators, helping to build and champion some of the world’s most loved brands. We craft outstanding connections with people around the world to celebrate our brands’ legacies and reinvent them for the world today and into the future. A deep understanding of our consumers, behaviors, trends, and technologies underpins everything we do. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. We celebrate diversity and challenge stereotypes through our advertising and marketing. Whether your talents lie in Design, Consumer Planning, or other areas, you’ll be supported in our inclusive culture. About the Role Reporting to the Global Travel Head of Customer Marketing, Europe/Americas, the Customer Marketing Manager will be a key market player in executing the overall strategy. This role will work closely with marketing and commercial teams to define and implement brand strategies for the GT market. Role Responsibilities: Build and lead the customer marketing team in the market. Co-manage the P&L. Help Diageo become a leader in FMCG through credible activation across channels. Collaborate with commercial teams to develop go-to-market strategies. Understand customer needs by channel to prioritize impactful activations. Develop activation plans around shopper marketing activities. Lead sales force briefings, ensuring teams have necessary tools. Define KPIs for activation activities and oversee their execution. Lead, manage, and support brand ambassadors. Experience/Skills Required: Significant experience in customer marketing and commercial roles within FMCG. Proven ability to handle complex projects with marketing, commercial, shopper marketing, and agency teams. Ability to work effectively in ambiguity and fast-paced environments. Curious, entrepreneurial mindset. Strong relationship-building skills with internal and external partners. Financial and analytical skills. Attention to detail. Leadership experience in managing and coaching teams. International experience across multiple countries and cultures. Flexible Working Statement: We value flexibility to support wellbeing and work-life balance. Discuss your needs with us to find the best arrangement. Diversity Statement: We celebrate diversity and are committed to creating an inclusive culture where everyone feels valued and belongs. We welcome and celebrate differences in gender, ethnicity, ability, age, sexual orientation, social background, education, and experience. Join us to help transform our business, elevate our brands, and shape the next generation of celebrations worldwide. If you require a reasonable adjustment, please include this information when submitting your application. Worker Type :
Regular Primary Location:
Miami Office Additional Locations :
Panama City Job Posting Start Date :
2025-04-23
#J-18808-Ljbffr