DIGITAL MARKETING SPECIALIST
Pacer Staffing LLC - Houston, Texas, United States, 77246![Pacer Staffing LLC](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Pacer Staffing LLC
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Overview
6 month + possible extensionLocation:
Houston, TXSchedule:
Hybrid 3x onsite in person Tuesday, Wednesday ThursdayNotes From HMPriority is email marketing, then Salesforce marketing.Ensure candidates have this experience extensively.Experience implementing proper email marketing abiding by privacy rules, laws, and regulations.Looking for someone who is hands-on, building the emails out in the system, using Salesforce, email marketing with privacy regulation experience.Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).Knowledge of leading SEO/SEM in revenue-driving eCommerce environments—more project management.Bachelor's degree is a MUST have! Master's is a plus.Mid-Level candidates 3+ years with enterprise experience backgrounds using the below systems and platforms fluently.Job DescriptionDigital Marketing Specialist Contract RoleWM (formerly known as Waste Management), a Fortune 250 company, is the leading provider of comprehensive environmental services in North America. WM serves nearly 25 million customers in residential, commercial, industrial, and municipal markets throughout North America through a network of collection operations, transfer stations, landfills, recycling facilities, and waste-based energy production projects. As we continue to expand our customer-facing digital presence, we are seeking a talented Digital Marketing Specialist to join our team and drive our online marketing efforts forward.Position OverviewBased on 6 months of employee leave timing, we are looking for a skilled
Digital Marketing Specialist
to develop, implement, and manage digital marketing campaigns across various channels with a focus on email marketing and SEO. The ideal candidate will have a strong grasp of digital marketing tactics, excellent analytical skills, and a creative mindset. The Digital Marketing Specialist will play a key role in increasing brand preference, driving website traffic, and generating leads through effective online strategies.Essential Duties and ResponsibilitiesDevelop and execute digital marketing campaigns to drive website traffic, increase brand preference, and generate leads.Create email campaigns from start to finish in collaboration with business owners, copywriters, visual designers, and data teams.Lead and manage end-to-end campaign processes including building, designing, testing, and execution of campaigns.Continuously optimize email content quality to improve opens, clicks, conversion or other relevant KPIs.Conduct keyword research and SEO audits to optimize website content and improve search engine rankings.Collaborate with content creators and web developers to implement SEO recommendations and integrate SEO best practices into website development and content creation processes.Monitor and analyze campaign performance metrics, including website traffic, conversion rates, and ROI, and make data-driven recommendations for improvement.Collaborate with cross-functional teams, including marketing, sales, and external agencies, to align digital marketing efforts with overall business objectives.Supervisory Responsibilities : NoneQualificationsThe requirements listed below are representative of the qualifications necessary to perform the job.Education and ExperienceEducation: Bachelor’s Degree in Marketing, Communications, Computer Science, Journalism or related field.Experience: Three (3) years of full-time experience in marketing and search engine optimization (in addition to education requirement).Certificates, Licenses, Registrations or Other RequirementsHands-on experience in marketing automation platforms (Salesforce Marketing Cloud).Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).Knowledge of leading SEO/SEM in revenue-driving eCommerce environments.Minimum of 2-3 years of experience in SEO roles, with a proven track record of improving search engine rankings and driving organic traffic.Proficiency in SEO tools and platforms, including Google Analytics, Google Search Console, and SEO keyword research tools.In-depth knowledge of technologies and processes to run search media campaigns including Facebook Ad Manager, Google, and Bing Ads.Solid experience with web analytics and tagging platforms (Adobe Suite).Familiarity with web design and content management systems (Adobe is a plus).Strong data analytics and problem-solving skills to make data-driven decisions and comprehensive analyses of program performance.Solid understanding of web protocols, web application architectures, and frameworks.Experience implementing HTML/CSS and Javascript.INTERVIEWS : 2 Rounds1st round virtual, possible in-person 2nd round.
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