Gretel
Social Media Analyst
Gretel - Brooklyn, New York, United States, 11231
Work at Gretel
Overview
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Overview
Analyze user engagement (e.g., click-through and bounce rates).
Report on web traffic from all social media.
Build and support SEO strategies, including optimizing keywords in content marketing projects.
Identify habits of our online customers and suggest ways to reach a broader audience.
Maintain a cohesive strategy across all platforms to increase our brand awareness.
Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns.
Ensure timely responses to customers and followers queries and comments.
Advise on social media marketing tools and applications.
Requirements:
Proven work experience as a Social Media Analyst or similar role.
Hands-on experience with social media platforms and digital marketing campaigns.
In-depth understanding of SEO, keyword research, and Google Analytics.
Experience with social media management tools, like Buffer and Hootsuite.
Familiarity with online content (experience with WordPress and content management systems is preferred).
Excellent analytical and multitasking skills.
Strong written and verbal communication skills.
BSc degree in Marketing, Business, or relevant field.