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18 hours ago Be among the first 25 applicants Are you a strategic, data-driven marketer passionate about reaching underserved and emerging customer segments? Do you thrive in cross-functional environments where business impact and thoughtful representation go hand-in-hand? If you’re bilingual in English and Spanish and bring strong B2C marketing experience, this role might be your next move. About the Role We're looking for a Segments Marketing Manager who blends product marketing know-how with internal consulting skills. You’ll help drive growth by building and optimizing marketing strategies for key U.S. customer segments—including Latino, student, and underserved communities. This role sits at the intersection of insights, business strategy, and execution, and requires comfort navigating a matrixed organization. This is not a multicultural or digital-only marketing role. You’ll be responsible for building business cases, reporting on marketing performance, tracking against KPIs, and aligning with enterprise initiatives—all while keeping customer needs front and center. Serve as a strategic partner and internal advocate for assigned customer segments. Develop and support performance-based marketing strategies, focused on growth and retention. Forecast marketing KPIs (units, balances, revenue) and help define success metrics. Build dashboards and reporting frameworks to track campaign effectiveness and ROI. Work closely with product, brand, compliance, legal, and analytics teams to execute integrated campaigns. Influence creative development and ensure language accuracy across English and Spanish executions. Lead campaign intake, planning, and executional oversight. 3–5 years of in-house B2C marketing experience (not agency or B2B-focused). Bilingual fluency in English and Spanish (verbal and written). Proven experience using data to build and optimize business-driving marketing plans. Track record of measurable impact on KPIs—be ready to speak to metrics. Comfort working in fast-paced, matrixed, or regulated environments. Experience with both consultative strategy and tactical marketing execution. Strong communication, collaboration, and project management skills. Seniority level Seniority level Mid-Senior level Employment type Employment type Contract Job function Job function Marketing, Product Management, and Consulting Industries Banking and Financial Services Referrals increase your chances of interviewing at Swoon by 2x Inferred from the description for this job Medical insurance Vision insurance Get notified about new Marketing Manager jobs in Chicago, IL . Growth Marketing Manager, YouTube Premium, Global YouTube Marketing Customer Success Manager, Google Marketing Platform Chicago, IL $80,000.00-$100,000.00 1 week ago Chicago, IL $140,000.00-$160,000.00 3 days ago Director, Global Head of Brand Marketing - Facebook Chicago, IL $227,000.00-$296,000.00 4 days ago Chicago, IL $296,000.00-$356,000.00 1 week ago Chicago, IL $143,300.00-$214,900.00 2 weeks ago Chicago, IL $80,000.00-$90,000.00 1 day ago Product Marketing Manager, Small & Medium Business Chicago, IL $128,000.00-$186,000.00 2 days ago Chicago, IL $70,000.00-$80,000.00 21 hours ago Chicago, IL $85,000.00-$110,000.00 2 weeks ago Mount Prospect, IL $105,000.00-$120,000.00 1 day ago Chicago, IL $100,000.00-$110,000.00 20 hours ago Growth and Digital Marketing Manager- Hotel Chocolat Chicago, IL $100,134.00-$137,677.00 22 hours ago Chicago, IL $130,000.00-$150,000.00 16 hours ago Chicago, IL $100,000.00-$130,000.00 1 week ago Chicago, IL $85,000.00-$126,000.00 3 days ago Director of Marketing and Communications Vice President Retail Marketing & Ecommerce Chicago, IL $60,000.00-$80,000.00 3 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr