Associate VP Marketing - Home Segment
CLevelCrossing - Boston, Massachusetts, us, 02298![CLevelCrossing](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at CLevelCrossing
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Overview
Key Responsibilities:Define Marketing approach for the existing fee-for-service and emerging value based care business models in home health, with consideration for how the business fits within the overall care delivery system at Humana.Partner deeply with sales function to understand their go-to-market needs, develop strategies to support, and progress capabilities for building business through referrers with CRM tools, bringing marketing automation to home health and other service lines.Partner with clinical innovation team to define and launch new services through the referring community and, where appropriate, direct-to-consumer. Define value prop, position, and oversee development of launch campaigns. Support product development with deep understanding of consumer insights, tracking nascent consumer trends, and responding to market shifts.Lead Portfolio Marketing approach for the segment, considering asset compatibility for internal and external growth.Engage with partner organizations to deeply align on marketing strategies both internal and external to Humana.Lead team in rapid test and learn methodology and innovation in engagement marketing.Relationship management with the most senior levels in the business segment.Drive sales success with carriers and providers (B2B marketing) through packaging value of Home Solutions assets, and thought leadership.Performance measurement and improvement.Oversee and manage all marketing strategy, planning, plan execution, financial management and measurement for the Segment Marketing team.Build, lead, and develop an initial team of 10-15 experienced marketing professionals: coach and mentor associates with a goal of developing and retaining talent. Scale team as business grows; develop roadmap for marketing capabilities and gain buy-in for support. Lead team through change as home health and onehome businesses integrate fully into Humana.Partner with and leverage skilled marketing professionals in other teams as Subject Matter Experts to provide the optimal marketing answers to business challenges; Collaborate within broader Marketing organization to ensure consistency within market strategies, communications and messaging.Key Candidate Qualifications
The successful candidate will have broad and diverse marketing leadership experience in multiple environments, including sales enablement, B2C, B2B, digital, and introducing CRM/marketing automation practices to a business. He/she will have a degree in Marketing or a related field and a clear track record of spearheading the adoption of marketing best practices and innovation. This person will be a strong leader of people with proven success in expanding and elevating the capabilities and performance of the team. Finally, the successful candidate will have experience playing a pivotal role supporting a successful, large-scale business transformation and will demonstrate the ability to toggle effortlessly between strategic and tactical activities.In addition to the above, the following professional qualifications and personal attributes will be ideal:Strong business acumen... more than 'just' a marketing mindset - understanding downstream and upstream impacts.Experience with business development and growth strategies; innovation mindset.Solid foundational expertise in marketing/consumer analytics.Excellent foundation in marketing fundamentals and best practices, with understanding and demonstrated experience in complex or regulated consumer purchases.Ability to introduce and create change and/or urgency; perseverance to overcome disruption and barriers; ability to work through tumultuous or ambiguous scenarios successfully.Experience managing external vendor relationships.Strategic thought partnership and ability to learn the business, helping to shape the 2-3 year marketing strategy to support business growth.A clear passion for the consumer/customer.Excellent oral and written communications skills, including the polish, poise, and executive presence that will ensure effective interaction with senior and executive level audiences.Current or recent experience in a large, highly matrixed company (i.e., Fortune 250), with proven ability to influence leaders and key stakeholders in such an environment.Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs and win their co-ownership in the outcome.MBA or advanced degree in marketing, advertising, or similar field.NOTE: We will require full COVID vaccination, including booster, for this job, as we are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve. If progressed to offer, you will be required to provide proof of full vaccination, or documentation for consideration of a medical or religious exemption where allowed by law. Requests for these exemptions should be submitted at least 2 weeks prior to your scheduled first day of work.Scheduled Weekly Hours: 40
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