Manager Influencer Relations and Events Smashbox
Estée Lauder Companies - Culver City, California, United States, 90232![Estée Lauder Companies](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Estée Lauder Companies
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Overview
Position Objective:
Reinvigorate Smashbox legacy and return business profitability through a high-impact, consumer-first earned-driven strategy across multiple key brand priorities. Elevate the brand’s cultural currency to drive relevance and inspired advocacy, maximizing earned investments to ensure brand’s sustainable recovery.
The Manager, Influencer & PR oversees the global strategy and day-to-day execution of earned/paid influencer campaigns for the brand, with a North America focus and regional relevance. The role is responsible for managing key external partners, including but not limited to PR agencies, Influencer agencies, and Influencer Marketing platforms as part of end-to-end campaigns for NPL and Non-Stop. This position connects the brand to pop culture’s most influential talent, collaborations, partnerships, and conversations. This further includes development and leadership of communication strategies, maintaining strong media relations, and working with internal and external stakeholders to advance the brand’s reputation.
Responsibilities:
PR and media relations
Own the relationship with the PR agency to drive EMV through NPL and always on brand storytelling, including assets and press releases.
Lead and distribute PR toolkits to each region with materials including key messaging, sample pitch letters, press releases, photography, event guidelines and influencer activation to support affiliate-level strategy execution.
Drive Earned Media plans execution, and lead Influencers and Brand Ambassadors strategy and day to day management.
Lead and drive the Micro Influencers program, including ratings and reviews.
Lead and present regular reports and suggest strategy adjustments to senior leadership based on analysis and data.
Compile trends and discover new opportunities for brand, media, and platform partnerships and recommend to senior leaders.
Global Brand Partnerships and Collaborations
Collaborate and lead PR agency and collective partnerships when it comes to events, influencers, community, co-creation with other brands.
Manage the relationships with influencers to ensure they become evangelists of the brand.
Work with cross functional partners to lead direction and execute against plans.
Build strong PR for Smashbox as a leading make-up brand within the beauty industry through publications like WWD.
Address public concerns and social responsibility related to brand in a timely and proactive manner.
Leverage key insights gleaned from a refined analytics practice to inform decisions
Manage Quarterly KPI reports and 360 campaign reporting.
Manage analytics usage throughout the function accomplish strategic goals.
Leverage data to inform decision-making for strategy development and adjustments as necessary.
Lead team to track platform engagement and effectiveness through appropriate analytical tools.
Supporting the development of content strategy and execute brand story telling that builds brand love
Oversee and support the Director of CE in the execution of the marketing calendar for all PR and influencer related activations.
Remain relentlessly up to date on emerging and future trends across all relevant industries to identify and grow business opportunities.
Lead the development of PR & Influencer playbooks for regions that is comprehensive and enables them to launch local marketing strategies.
Finance and Budget Management
Execute against allocated and assigned budget investment priorities based upon key departmental objectives.
Platform and partnership management that supports strategy
Support cataloging of existing and potential influencers.
Collaborate with Product Marketing, E-Commerce and Consumer Marketing teams in paid platform content, activities and strategy.
Manage schedule to ensure timely press releases and events.
Support affiliates in developing local partnership strategies.
Prepare report on ROI for all platform and influencer programs and recommend changes or additions to PR strategy.
Qualifications:
Minimum 5 years of PR, Influencer management as well as brand events organization.
Passion, energy, and enthusiasm for social media and expertise of all social platforms.
Experience, love and knowledge of beauty landscape and beauty specific social media is a plus.
Sophisticated sense of creativity paired with strong communication skills, balanced with the ability to quantify data and analyze performance and results.
Current with pop culture, entertainment news and industry trends.
Ability to successfully organize, prioritize and manage multiple projects under strict deadlines.
A passion for working in a fast-paced environment with high level of teamwork.
Strategic and creative thinker who can proactively problem solve.
The anticipated base salary range for this position is $85,000 to $139,600. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life, and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Job:
Marketing
Primary Location:
Americas-US-CA-Culver City
Job Type:
Standard
Schedule:
Full-time
Shift:
1st (Day) Shift
Job Number:
249752
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
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