Marketing - Project Manager
HireTalent - San Francisco
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Overview
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Overview
Location: Remote (PST & EST)
Duration: 6 months
Job Description:
About *** Marketing Shared Services/Media Shared Services
Marketing at **** is undergoing a major transformation and is seeking exceptional talent for the newly formed Marketing Shared Services organization. Marketing Shared Services is a centralized team that will lead the standardization and innovation of key functions, including Media, Marketing Enablement, and Marketing Intelligence, across all four of ***’s iconic brands. Within the Marketing Shared Services organization, the Media Shared Services group will consist of a combination of centralized and embedded resources that will drive a consistent approach to media planning and activation across the portfolio.
About the Role
The Manager, Video is responsible for end-to-end management of ad trafficking across multiple **** brands, and standardizing asset management across our portfolio of brands. Sitting within the broader Marketing Shared Services organization, this role is part of a new approach for ****, providing a centralized activation arm for video investment across ****’s brands. In this role, you will work closely with the Video lead, brand marketing, creative, production teams, and ****’s Media Agency partners to drive efficiency and effectiveness primarily in the programmatic, social, and direct video landscape.
What You’ll Do
- Manage video creative trafficking for client brands, working closely with production and creative teams on asset delivery.
- Video trafficking inclusive of programmatic, direct, social, and influencer video.
- Support in asset management and trafficking for brand media assets - display banners, audio ads, and custom content.
- Lead standardization of Airtable usage across clients.
- Work with channel activation and channel planning, brand marketing, and creative teams on briefing video specs for product and brand stories.
- Lead communication with media agency and creative teams, ensuring that all ads are launched in a timely manner and that best practices are followed.
- Consistently manage workflows with creative teams and production teams and meet agency SLAs for campaigns.
- Work with video team to regularly conduct research and due diligence to identify video innovation opportunities and best practices that will elevate **** brands in the marketplace.
- Establish and drive continuous improvements to creative workflows, by staying atop platform best practices and industry trends.
- Support video team in sharing video insights for our client Inc portfolio.
Competencies
- Strategy: Effectively execute strategy, consistently pursue business and marketing objectives, manage breakthrough media campaigns, adopt innovations and new practices, and surface cross-portfolio media best practices.
- Planning: Support planning of media campaigns to advance company and brand-specific goals, optimize activities and expenses to ensure campaign results, prioritize key levers to achieving business objectives, and implement relevant processes to help COE and brand teams deliver results.
- Leadership: Demonstrate ability to work independently, facilitate collaboration, identify opportunities for growth, be a consistent team player, take initiative, and proactively identify potential issues and recommend solutions.
- Teamwork: Execute the directives of ****’s mission, manage and work efficiently with various stakeholders, be solution- and service-oriented, and communicate effectively and directly.
- Ownership: Demonstrate subject matter expertise, establish presence with the team, demonstrate strong presentation and written communication skills, own mistakes and work quickly to find solutions, and showcase initiative.
Who You Are
- 4+ years marketing experience with 3+ years experience in paid media.
- Experience planning and executing brand media, programmatic and direct campaigns.
- Knowledge of video landscape, creative best practices, and trends.
- Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change.
- Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across.
- Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work.