Product Marketer
Lago - San Francisco, California, United States, 94199Work at Lago
Overview
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Overview
You’ll be in charge of defining, prioritizing, and executing our content production and distribution strategyCreating and implementing transparent marketing strategies targeting product leaders and engineersDefining product positioning, value propositions, personas and ICPs for all teamsCreating all marketing and sales enablement assets, incl. case studies and competitor comparisonsCollaborating closely with Engineering and Product teams to shape roadmap and facilitate growthMust-haves
3+ years in content marketing and/or product marketing, where you were accountable for content distribution KPIsYou’re laser focused on who you’re writing for, the business impact it can bring, and on getting your content in front of the largest and most relevant audience.Experience working to create educational content for a B2B technical product, with a sales cycle spanning from 3 to 12 months, for (i) internal users (sales enablement material) or (ii) an external audience. For instance: Data Observability tools, Database companies, Infrastructure or API products; ; rather than HRtech (e.g., payroll, ATS), prosumer banking (e.g., BNPL, SMB banking), tech adjacent products such as consulting or educational programs)Early stage experience and appetite: love the challenge of organizing chaos and the sense of urgency the early stage phaseBased in San Francisco and willing to come into the office a few days per week$150,000 - $180,000 a year
Learn more how we think and workOpen-source does not win by being cheaperPost-mortem of our 1st YC startup: a Reverse ETLHow soon should you have a design system?How we ship fast: our frameworkOur ValuesAmbition:
we aim big, because otherwise, where is the fun?Progress:
we care more about the grit, the steep learning curve, the resilience and creativity muscles, than the current status or where you come from.Humble confidence:
we know our strengths and always strive for excellence, but we also know there’s so much we don’t know yetPay it forward:
we’ve all started somewhere, people gave us a hand when we needed one, we don’t forget this, and reinforce this positive cycleNot taking ourselves too seriously:
we are ambitious, restless learners and hustlers, but at the end of the day, our health (physical and mental), and our loved ones are what matter the most.
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