Marketing Manager Job at CleanSlate Technology Group in Carmel
CleanSlate Technology Group - Carmel, IN, United States, 46033
Work at CleanSlate Technology Group
Overview
- View job
Overview
CleanSlate Technology Group is a leading multi-cloud technology consulting firm specializing in building modern solutions around SaaS products, IoT, and Data and Analytics that move businesses forward. From custom cloud-native development to driving modern data platforms, we develop and deploy solutions that deliver greater agility, faster speed to innovation, and more resiliency to handle what the future brings. CSTG looks to inspire innovation with our clients to help them compete in the new digital landscape.
At CleanSlate, we are expanding and seeking a skilled Marketing Manager to accelerate our growth. This forward-thinking individual will delegate and lead all aspects of marketing, including branding, content creation, social media campaigns, and performance tracking. The role involves collaborating with internal teams to support client growth, driving marketing strategies with the VP, managing budgets and development funds, refreshing content, organizing events, leveraging AI tools, and conducting data-driven analysis to optimize demand generation. Additionally, the manager will lead partner engagement through digital ads, success stories, and more.
Responsibilities
- Support the Marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, paid media, PR, SEO, website content updates, and content marketing.
- Lead social media activities to improve and enhance our social media presence.
- Lead email marketing activities, paid media, and organic search optimization programs.
- Create, proofread, and edit copy for various content marketing initiatives (e.g. blogs, video, newsletters), ensuring a consistent voice and tone.
- Design and implement marketing campaigns: track and drive metrics through activity reports to determine campaign success and vendor success.
- Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management.
- Create, proofread, and edit copy for various marketing channels, ensuring a consistent voice through managing relationships with internal and external resources at a competitive level.
- Event management for internal and external team events.
- Development and implementation of the company’s brand alignment strategy.
- Further knowledge and education through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team.
- Assist with communicating campaign objectives, timelines, and deliverables to the sales and leadership team, and provide instructions for use or promotion.
- Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed.
- Take ownership of initiatives and results to drive and execute per company direction.
Preferred Qualifications
- 3-5 years of experience in a marketing capacity (agency or in-house).
- Bachelor's degree in business administration, marketing, communications, or equivalent experience.
- Excellent written and verbal communication skills.
- A firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing.
- Self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
- Strong analytical skills to analyze metrics and create reports.
- Familiarity with various marketing platforms: analytics (Google Analytics), paid media (Google Ads, LinkedIn, Bing), SEO, social (LinkedIn), website content management (Wordpress), marketing automation (HubSpot), and customer relationship management (Salesforce).
- Outstanding copywriting and proofreading skills.
- Event Planning and Execution.
- Ability to understand technical concepts and audience.
- Ability to thrive in a dynamic environment.