Solar Landscape
Head of Marketing
Solar Landscape - Asbury Park, New Jersey, us, 07712
Work at Solar Landscape
Overview
- View job
Overview
About Us
Apply below after reading through all the details and supporting information regarding this job opportunity. Solar Landscape is the leading commercial and community solar developer in the United States. We partner with the world's largest real estate companies to develop, install, and operate solar projects on commercial and industrial rooftops. Through our groundbreaking community solar model, households in surrounding communities can subscribe to receive solar power at a guaranteed discount. To date, Solar Landscape has deployed over 500 megawatts of renewable energy projects totaling over $1 billion in capital investment. Solar Landscape was named the #1 Distributed Generation developer for 2023 by New Project Media and was awarded the U.S. Department of Energy’s Equitable Community Solar Grand Prize. We reinvest in our communities as a leading provider of solar PPAs to municipalities, schools, and universities, as well as through our award-winning solar workforce development program. Solar Landscape is growing fast. Doubling in size year after year, we are looking for the best and brightest to drive our next phase of growth. We’re made up of thought leaders, thinkers, dreamers, doers. We are insightful, driven, rebellious, fun, and we are better together. Our diverse and unique backgrounds are all given a voice and seat at the table to help make real change for the communities we serve. For more about Solar Landscape, visit www.solarlandscape.com. About The Role The Head of Marketing will develop and execute a highly strategic and data-driven marketing, public relations and digital program to: Refine Solar Landscape’s brand positioning among REITs, developers, and commercial property owners. Drive lead generation and sales acceleration for national expansion. Clearly differentiate the company’s Brand and Value proposition. This leader will integrate brand, content, digital, communications and account-based marketing (ABM) to build deep engagement with asset managers, CFOs, sustainability officers, and real estate investment executives. They will also closely align with Sales, Business Development, and Policy teams to ensure that marketing directly contributes to market share growth. This role will be based in NJ or NY. Responsibilities
Marketing Strategy & Leadership:
Develop and execute a data-driven marketing strategy that aligns with growth objectives, ensuring a scalable and high-ROI approach to national expansion. Brand & Market Positioning:
Establish Solar Landscape as the most trusted and execution-focused commercial solar partner in mindshare and market influence. Market Insights & Competitive Intelligence:
Monitor industry trends, policy shifts, and competitor movements to refine marketing strategies and ensure SL remains ahead of the curve. Executive & Thought Leadership and Public Relations:
Elevate the company’s presence at industry events, executive roundtables, and real estate conferences, ensuring that Solar Landscape leads the conversation on commercial real estate solar adoption. Partnership Marketing:
Leverage industry conferences and events to create C-suite engagements to build relationships with target clients. Competitive Content Differentiation:
Create a compelling narrative that positions Solar Landscape as the best partner for property owners—offering superior financial returns, regulatory expertise, and seamless execution as compared to competitors. Demand Generation & Lead Acceleration:
Build and execute an account-based marketing (ABM) strategy that directly targets high-value commercial real estate portfolios and REITs, ensuring sustained pipeline growth. Digital & Content Strategy:
Manage Website, lead SEO, paid media, email, and LinkedIn campaigns to capture demand and convert high-intent property owners. Data & Performance Optimization:
Implement a data-driven marketing infrastructure, leveraging/re-platforming Website, CRM, automation, and analytics to maximize ROI and continuously refine strategy. Background & Experience
10+ years in B2B marketing leadership, partnering with sales & business development. Experience building and managing high performance teams. Experience with matrix/cross-functional leadership teams. Expertise in account-based (ABM), enterprise demand generation, and B2B brand strategy. Preferred Experience
Experience competing for market share in a rapidly scaling, high-growth industry—preferably within solar, energy-as-a-service, or real estate technology. Experience in commercial real estate, solar, infrastructure, or energy sectors. Understanding of economic/regulatory shaping commercial solar adoption nationally. Understanding of solar, clean energy, or energy-as-a-service models. Leadership & Competencies
Market Disruptor:
Able to out-market and out-position competitors in a high-stakes B2B/CRE. Commercially minded:
Ability to connect marketing to sales pipeline growth and revenue impact. Strategic storyteller:
Strong executive presence with the ability to craft and communicate compelling narratives to real estate executives and investors. Execution-Focused:
Able to implement scalable marketing programs for revenue growth. Financial & Commercial Acumen:
Understands the investment thesis of REITs and commercial property developers and owners—able to translate solar into a compelling business opportunity. Data-Driven Decision Maker:
Skilled in leveraging analytics, automation, and CRM insights. High-Energy & Entrepreneurial:
Thrives in high-growth, fast-paced environments; able to recruit internal and external resources and scale quickly. Builder & Scaler:
Comfortable in an entrepreneurial environment, with the ability to scale marketing functions efficiently. Benefits and Perks Solar Landscape’s company culture is second to none. Our employees combine our mission, grit and drive with a rebel’s attitude that is changing the industry: Located in the heart of historic Asbury Park, our state-of-the-art office space offers flexible workstations encouraging collaboration and movement. Employees come together to eat every day! Like in a home, our gourmet kitchen is the heart of the office. Solar Landscape has a full-time in-house chef cooking daily farm-to-table meals using locally sourced organic food. Also included for employees is our competitive compensation package; a 401(k) employer-match; health, dental, & vision insurance, flexible paid time off and holiday PTO; We provide healthy snacks, coffee, volunteer opportunities, company outings, and more!
#J-18808-Ljbffr
Apply below after reading through all the details and supporting information regarding this job opportunity. Solar Landscape is the leading commercial and community solar developer in the United States. We partner with the world's largest real estate companies to develop, install, and operate solar projects on commercial and industrial rooftops. Through our groundbreaking community solar model, households in surrounding communities can subscribe to receive solar power at a guaranteed discount. To date, Solar Landscape has deployed over 500 megawatts of renewable energy projects totaling over $1 billion in capital investment. Solar Landscape was named the #1 Distributed Generation developer for 2023 by New Project Media and was awarded the U.S. Department of Energy’s Equitable Community Solar Grand Prize. We reinvest in our communities as a leading provider of solar PPAs to municipalities, schools, and universities, as well as through our award-winning solar workforce development program. Solar Landscape is growing fast. Doubling in size year after year, we are looking for the best and brightest to drive our next phase of growth. We’re made up of thought leaders, thinkers, dreamers, doers. We are insightful, driven, rebellious, fun, and we are better together. Our diverse and unique backgrounds are all given a voice and seat at the table to help make real change for the communities we serve. For more about Solar Landscape, visit www.solarlandscape.com. About The Role The Head of Marketing will develop and execute a highly strategic and data-driven marketing, public relations and digital program to: Refine Solar Landscape’s brand positioning among REITs, developers, and commercial property owners. Drive lead generation and sales acceleration for national expansion. Clearly differentiate the company’s Brand and Value proposition. This leader will integrate brand, content, digital, communications and account-based marketing (ABM) to build deep engagement with asset managers, CFOs, sustainability officers, and real estate investment executives. They will also closely align with Sales, Business Development, and Policy teams to ensure that marketing directly contributes to market share growth. This role will be based in NJ or NY. Responsibilities
Marketing Strategy & Leadership:
Develop and execute a data-driven marketing strategy that aligns with growth objectives, ensuring a scalable and high-ROI approach to national expansion. Brand & Market Positioning:
Establish Solar Landscape as the most trusted and execution-focused commercial solar partner in mindshare and market influence. Market Insights & Competitive Intelligence:
Monitor industry trends, policy shifts, and competitor movements to refine marketing strategies and ensure SL remains ahead of the curve. Executive & Thought Leadership and Public Relations:
Elevate the company’s presence at industry events, executive roundtables, and real estate conferences, ensuring that Solar Landscape leads the conversation on commercial real estate solar adoption. Partnership Marketing:
Leverage industry conferences and events to create C-suite engagements to build relationships with target clients. Competitive Content Differentiation:
Create a compelling narrative that positions Solar Landscape as the best partner for property owners—offering superior financial returns, regulatory expertise, and seamless execution as compared to competitors. Demand Generation & Lead Acceleration:
Build and execute an account-based marketing (ABM) strategy that directly targets high-value commercial real estate portfolios and REITs, ensuring sustained pipeline growth. Digital & Content Strategy:
Manage Website, lead SEO, paid media, email, and LinkedIn campaigns to capture demand and convert high-intent property owners. Data & Performance Optimization:
Implement a data-driven marketing infrastructure, leveraging/re-platforming Website, CRM, automation, and analytics to maximize ROI and continuously refine strategy. Background & Experience
10+ years in B2B marketing leadership, partnering with sales & business development. Experience building and managing high performance teams. Experience with matrix/cross-functional leadership teams. Expertise in account-based (ABM), enterprise demand generation, and B2B brand strategy. Preferred Experience
Experience competing for market share in a rapidly scaling, high-growth industry—preferably within solar, energy-as-a-service, or real estate technology. Experience in commercial real estate, solar, infrastructure, or energy sectors. Understanding of economic/regulatory shaping commercial solar adoption nationally. Understanding of solar, clean energy, or energy-as-a-service models. Leadership & Competencies
Market Disruptor:
Able to out-market and out-position competitors in a high-stakes B2B/CRE. Commercially minded:
Ability to connect marketing to sales pipeline growth and revenue impact. Strategic storyteller:
Strong executive presence with the ability to craft and communicate compelling narratives to real estate executives and investors. Execution-Focused:
Able to implement scalable marketing programs for revenue growth. Financial & Commercial Acumen:
Understands the investment thesis of REITs and commercial property developers and owners—able to translate solar into a compelling business opportunity. Data-Driven Decision Maker:
Skilled in leveraging analytics, automation, and CRM insights. High-Energy & Entrepreneurial:
Thrives in high-growth, fast-paced environments; able to recruit internal and external resources and scale quickly. Builder & Scaler:
Comfortable in an entrepreneurial environment, with the ability to scale marketing functions efficiently. Benefits and Perks Solar Landscape’s company culture is second to none. Our employees combine our mission, grit and drive with a rebel’s attitude that is changing the industry: Located in the heart of historic Asbury Park, our state-of-the-art office space offers flexible workstations encouraging collaboration and movement. Employees come together to eat every day! Like in a home, our gourmet kitchen is the heart of the office. Solar Landscape has a full-time in-house chef cooking daily farm-to-table meals using locally sourced organic food. Also included for employees is our competitive compensation package; a 401(k) employer-match; health, dental, & vision insurance, flexible paid time off and holiday PTO; We provide healthy snacks, coffee, volunteer opportunities, company outings, and more!
#J-18808-Ljbffr