Hearst Newspapers is hiring: Content Strategist in Houston
Hearst Newspapers - Houston, TX, United States, 77246
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Content Strategist
Hearst is seeking a strategic, creative Content Strategist to drive sponsored-content and influencer marketing initiatives across our Television and Newspaper divisions. You’ll own the end-to-end content process. This includes shaping campaign ideas to building ads for sponsored promotions while collaborating closely with sales, editorial teams, and external partners. This is a great role for fine-tuning both influencer and paid social media skill sets, all while working with nationally recognized media brands and clients!
Job Description
Content Strategist
Hearst is seeking a strategic, creative Content Strategist to drive sponsored-content and influencer marketing initiatives across our Television and Newspaper divisions. You’ll own the end-to-end content process. This includes shaping campaign ideas to building ads for sponsored promotions while collaborating closely with sales, editorial teams, and external partners. This is a great role for fine-tuning both influencer and paid social media skill sets, all while working with nationally recognized media brands and clients!
What You’ll Do
- Manage the complete lifecycle of sponsored requests: asset collection, copywriting/editing, editorial approvals, and multi-platform execution
- Oversee budget pacing and boosted-content strategy via Facebook Ads
- Manager, LinkedIn Campaign Manager, etc.; define targeting, monitor spend, and deliver performance summaries.
- Identify and vet influencers across platforms (Instagram, TikTok, YouTube,
- LinkedIn); negotiate deliverables, usage rights and fees.
- Coordinate content briefs, production schedules and contract sign-off.
- Produce regular reporting and insights; recommend strategic pivots to improve KPIs (CTR, engagement, conversions).
- Develop best-practice guides and run workshops for internal stakeholders (sales reps, editors) on sponsored-content workflows and influencer marketing fundamentals.
- Maintain process documentation, style guides, and templates to streamline campaign execution.
- 1-2 years of proven experience in creating and executing social media content and
- proven influencer campaign experience from start to end.
- Bachelor’s degree or equivalent experience in marketing, communications, advertising,
- or related field
- Superior written and verbal communication skills, as well as the ability to effectively work
- with editorial teams
- Experience with creating posts on Facebook, Instagram, and LinkedIn. Twitter and other
- social channels are a huge plus!
- Experience using Facebook Ads Manager and other paid social media tools
- Ability to perform light design work (typically in Canva)
- Self-starter and quick to execute, brainstorm, and communicate with clients and sellers
- Content marketing and SEO writing experience is a plus!
- Hands-on proficiency in social media tools: Facebook, Instagram, LinkedIn, Twitter; ad
- platforms (Facebook Ads Manager, LinkedIn Campaign Manager).
- Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
- Invest for the Future: Competitive retirement plan with matching program in most markets.
- Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
- Paid Parental Leave: Support for growing families, with paid leave for new parents.
- Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
- Emotional Wellbeing: Be your best self with our mental wellness benefits.
- LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual’s unique needs.
- Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
- Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy.
- And more, click here for additional benefits and details.
Seniority level
Seniority level
Entry level
Employment type
Employment type
Full-time
Job function
Job function
Marketing, Public Relations, and Writing/EditingIndustries
Newspaper Publishing
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