Communications & Marketing Manager
Advocates for Community Health - Washington, District of Columbia, us, 20022
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Overview
Communications & Marketing Manager
If you are interested in applying for this job, please make sure you meet the following requirements as listed below. LOCATION:
Washington, D.C. (Hybrid) TRAVEL:
Occasional POSITION SUMMARY Advocates for Community Health (ACH)—a nonprofit membership organization that advances the Health Center mission by advocating for bold and meaningful health policy changes—is seeking a Communications & Marketing Manager to play a critical role in accomplishing ACH’s goals. The Communications & Marketing Manager will manage a diverse portfolio of responsibilities including ACH’s digital marketing and strategic communications.
This is a hybrid position; strong candidates will have experience meeting goals in a telework environment, with the ability to work in our Washington, DC office at least once per month or more frequently as needed. The ideal candidate must have a proven track record of successful marketing management, communications, and creative outreach skills, as well as the ability to multitask and work well with other team members in a fast-paced environment. This person plays a critical role in increasing awareness, engagement, and conversion for our membership, programs, and advocacy services. The Communications & Marketing Manager reports to the Associate Vice President of Communications & Marketing, and works closely with the larger ACH team, including the Membership, Programs, and Policy departments. RESPONSIBILITIES/DUTIES Implement and refine ACH’s integrated marketing and communications strategy, including content creation and digital assets for public policy, advocacy, and member engagement efforts with ACH’s AVP of Communications & Marketing. Lead, develop, and manage social media marketing, email marketing, newsletter, blog, and other digital media. Manage Customer Relationship Management (CRM) software to implement marketing and communications plan geared at member engagement and brand awareness. Spearhead ACH’s storytelling efforts, including leading, supporting or advising on messaging for other communications vehicles, such as the Annual Report, advocacy, and membership campaigns. Develop and execute a social media and editorial calendar for multi-faceted communications for day-to-day content posting, copywriting, and communications. Optimize and manage the ACH WordPress website, including implementing day-to-day SEO tasks. Develop and raise ACH’s brand identity profile across all channels. Source thought leadership content from internal and external stakeholders, leveraging various content formats such as articles, social media, and webinars while maintaining alignment with the ACH brand. Assist with securing earned media placement in key digital outlets by cultivating relationships with press and coordinating media events in collaboration with ACH’s AVP of Communications & Marketing. Maintain marketing and membership enablement materials and resources to support Membership and Programming in their efforts to drive engagement. Maintain working knowledge of health policy issues affecting community health centers. Provide excellent customer service and support to members and partners. Support ACH staff with content creation, talking points, slide deck presentations, and other tools for public-facing opportunities. Track and analyze objectives and key results (OKRs) and support other departments, as requested, in the use of organizational data. Assist with the planning and execution of events including the Annual Member Meeting and other opportunities to promote membership and organizational engagement. QUALIFICATIONS 3-5 years’ experience in marketing, including digital and social media marketing. 3-5 years’ experience in non-profit communications and editorial planning. Demonstrated strong digital design experience including Adobe Creative Suite and/or Canva. Working knowledge of CRM software – such as Salesforce, HubSpot, Insightly - or similar software for database management. Demonstrated experience using Google Analytics. Excellent communication skills. Able to collect and analyze complex information, problem-solve, and make decisions. Experience in a fast-paced work environment. Ability to plan, set and meet timelines. Highly organized self-starter with creative problem-solving skills and ability to multitask. Strong work ethic and teamwork skills. Passion for advocacy work and commitment to ACH’s mission. Ability to maintain regularly 40-hour workweek schedule with core hours including 9:00 am to 5:00 pm EST. Ability to work in person in our Washington, DC office at least once per month or more frequently as needed. PREFERRED SKILLS Experience in health policy communications a plus. Experience in associations, societies, or healthcare a plus. Video marketing experience a plus. BENEFITS Generous PTO plan including unlimited vacation leave and 12 paid holidays. Generous coverage for variety of Health, Dental, Vision, STD, LTD and Life Insurance plans. Access to ACH’s 403(b) retirement plan. Company laptop and cell phone. To be considered for this position, please submit a cover letter, resume, and work samples to sapplebee@advocatesforcommunityhealth.org.
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