Marketing Director
The Ladders - Bemidji, Minnesota, United States, 56601![The Ladders](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at The Ladders
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Overview
The Marketing Director is responsible for managing the marketing and design teams to develop successful campaigns for both clients and our own company. This position has a complete understanding of Pinnacle Marketing Group's marketing and design services such as website development, social media management, video production, and logo & branding development.
Objectives:Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures.Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.Collaborate with marketing team to uncover insights for developing marketing and branding strategies for existing and new products.Oversee and grow the marketing department by identifying revenue opportunities among established clients and by securing new accounts.Essential Functions:
Lead development of marketing strategy by working closely with clients, managers, marketing and digital teams to create effective plans focused on growing the audience for our products and servicesManage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and salesSpearhead the execution of marketing campaign including tracking, results reporting, analyses, and recommendationsAttend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysisProvide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market dataAchieve financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actionsConduct meetings regularly with account managers and strategist to review pipeline, resolve challenges, brainstorm possible solutions, and provide training to ensure team is consistently performing above standardSkills & Qualifications:
Successful track record in senior marketing role and campaign creationExcellent leadership, communication, and decision-making skillsExperience in digital and print marketing, content marketing, and social media marketingProven ability to plan and manage budgetsBachelor's degree or an equivalent amount of experience in marketing, communications, advertising or design is preferred