Social Media Manager – YouTube (National Geographic)
Disney Cruise Line - The Walt Disney Company - Washington, District of Columbia, us, 20022![Disney Cruise Line - The Walt Disney Company](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Disney Cruise Line - The Walt Disney Company
Overview
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Overview
Manage digital agencies supporting YouTube and other marketing priorities.
Work closely with affiliates and media teams to monetize our content and offerings.
Maintain standard operating procedures, guidelines, and policy documentation for key stakeholders and partners.
Creative Strategy Advise on, communicate and implement best social media practices and cultural landscape as it pertains to the YouTube platform.
Evolve tactics throughout each campaign/project as new data emerges.
Review, edit and provide feedback for Nat Geo YouTube Original shows.
Partner closely with the development and marketing team to create high impact and conversation-driving Nat Geo YouTube content and campaigns.
Execute sponsorship campaigns and paid media efforts running across brand channels, and contribute to proactive packaging and ideation to increase revenue.
Communication & Collaboration Communicate YouTube strategy, platform updates, and best practices to peers, leadership, and other internal stakeholders.
Partner with YouTube to identify new opportunities and develop innovative activations.
Collaborate with the broader marketing title teams on talent social training, digital activations and paid media creative, influencer activations etc.
Foster and build excellent working relationships with key internal stakeholders in editorial, communications, marketing, and channel teams across Nat Geo and Disney.
Analysis and Reporting Develop and own goals and performance metrics for YouTube.
Monitor regularly to understand effectiveness of strategy and creative, making recommendations based on analytics and reporting.
Support finance teams with revenue forecasting, route ad hoc requests and inquiries from centralized data and analytics teams.
Basic Qualifications 5+ years social media experience, with at least 3+ directly managing YouTube channels and content.
Creative, proactive, and independent thinking, with a strong solutions-oriented mindset.
Self-starter with a strong bias for action.
Ability to prioritize, multi-task and meet deadlines.
Effective communication skills in both verbal and written form.
Ability to build and manage interpersonal relationships.
Extreme attention to detail.
Proficiency with Microsoft Outlook, Word, Excel, Keynote, PowerPoint and Google Suite.
Proficiency with project management tools, such as Airtable, Asana, etc.
Experience leading creative content development and production.
Experience with social media content management and reporting systems.
Make sure to apply with all the requested information, as laid out in the job overview below.
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