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South Denver Cardiology is the most comprehensive cardiac facility in the region. We are one of Denver’s oldest specialty medical practices. Established in 1973, SDCA celebrates over 50 years of service to the south metro community and is committed to the highest quality patient care. The mission of South Denver Cardiology is to be the provider of choice for delivering the highest quality cardiac care to adults in the region.   Be part of a team that is making a difference!

Job Summary:  

Responsible for the daily operations to build and maintain the brand and integrity of South Denver Cardiology. This would include (but not limited to) the development of all Corporate Communications within and outside the SDC area. To develop strategies for Brand Awareness for SDC in the markets we serve as well as outside our areas as well as strategies. Develop and foster relationships with referring provider networks, health system partners, staff and patient/family members. Continue the strong web and social media presence, while building new areas of influence in the communities we serve. Develop communication strategies with internal and external bodies while always building SDC’s brand awareness. Utilize analytical data to develop strategies with the executive leadership team while promoting the mission and core values to our practice to our customers.

Duties/Responsibilities:  

• Create and implement marketing strategies and objectives for the three areas of business growth, referring physicians/providers, digital and online presence, and community involvement/outreach.
• Monitor sites such as Google, Healthgrades, LinkedIn and Yelp for positive or negative comments while responding to concerns appropriately. Attempt to resolve any negative experiences by our patients or referring providers.
• Oversee the website’s functionality, evaluate and manage website performance, and develop, maintain, and update website content.
• Meet with Website account manager and SEO experts monthly to review digital analytics and create or adjust strategies for growth. 
• Responsible for managing the reputation of SDC. Write press releases, deal with press inquiries, and assist in handling crises as needed. 
• Plan, organize, direct, and coordinate marketing /advertising objectives with magazines, newspapers, radio, or television to drive business growth. 
• Direct all social media strategies and evaluate performances of marketing campaigns by writing and editing leaflets, brochures, press releases, newsletters, websites, and social media content. Work with TV or radio teams with health-related stories and be available to assist SDC physicians with interviews and logistics.
• Work with local businesses and organizations by attending and presenting at health and wellness expos.
• Work on joint projects with healthcare partners such as SDC’s Provider Relations Team as well as AdventHealth marketing and business development teams.
• Work closely with SDC Provider Relations staff and coordinate frequent referring provider visits.
• Meet with referring doctors or referral specialists’ team to discuss patient care, referrals, and new treatments. Set up in-person or online meetings with PCPs and Cardiologists when appropriate.
• Develop and oversee the daily operations and output of marketing/development initiatives of SDC while following brand guidelines 
• Monitoring and improving SEO performance while aligning with organizational goals 
• Promote new products/services 
• Visit referring providers’ offices for support, troubleshooting, and issue management. Increase patient referrals from referring provider markets 
• Expands local physician network and manages physician outreach programs 
• Introduce cardiologists to local referring physicians 
• Meets with local practices, hospital administrators, physicians, and clinical directors 
• Provide business cards, company information and other patient referral collateral to referring physicians, hospitals, and practices. 
• Utilize CRM software tools such as HubSpot in monitoring referring provider activities
• Attend various local Health Expos and trade shows. Set up and staff a booth with specific information that best relates to the location and demographic. Provide education and handout material to visitors to the booth: order and stock giveaway items for these events. 
• Attend monthly supervisor meetings 
• Create monthly event calendars for various departments 
• Design, revise, and print all SDC services brochures/flyers
• Manage and grow SDHC foundation through fundraising and facilitating donations. Review requests for AEDs or medical needs, do site visits and with approval of CEO order AED or medical equipment and deliver to requesting site with CEO. Write and mail thank you letters for donations.
• Develop internal communication campaigns with the executive leadership for staff and physician team members including employee engagement events/communication.
• Organize and oversee the implementation of internal events such as corporate activities and meetings as well as external referring provider events. Assist CEO in planning and implementing holiday parties and company events. 
• Assist as needed in Provider onboarding process, includes ordering lab coats and photographs 

Required Skills/Abilities:  

• Excellent written and verbal communication skills.
• Excellent management, interpersonal, and customer service skills. 
• Strong analytical, de-escalation and problem-solving skills. 
• Ability to prioritize tasks. 
• Proficient with Microsoft Office, WordPress, Canva, Adobe or other graphic design-related and photography editing software. 
• Familiar with Customer Relationship Management (CRM) software, preferably HubSpot. 

Education and Experience:  

• BA or BS in Business or Marketing/Communications or at least five years of related experience required 
• Cardiology or medical experience preferred 

Physical Requirements:  

• Prolonged periods of sitting at a desk and working on a computer. 
• Must be able to lift up to 25 pounds at times.

Anticipated end date: 03/31/2025

*This job description is not intended to be an exhaustive list of all duties. Employee may perform other related duties as assigned.