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This range is provided by Rochester Red Wings. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$60,405.00/yr - $70,000.00/yr

Social Media Manager

The Rochester Red Wings are looking for a Social Media Manager who understands that great content is only part of the equation — the real power comes in knowing how platforms work, what counts, and how to build meaningful, long-term audience engagement.

This is a hands-on, high-impact role responsible for leading our digital presence across platforms — combining strategic planning with creative execution, data-informed thinking, and a deep understanding of what fuels platform algorithms and fan behavior.

What You’ll Do:

• Lead the development and execution of a content calendar across TikTok, Instagram, Threads, X (Twitter), Facebook, and YouTube

• Create platform-native content that aligns with our promotions, ticketing pushes, merchandise drops, and storytelling goals

• Monitor and respond to real-time trends, audience signals, and algorithm shifts to adjust content formats and publishing cadence

• Ensure all content is optimized based on how each platform prioritizes visibility (completion rate, saves, shares, engagement rate, etc.)

• Collaborate with video editors, designers, and department leads to shape a unified digital voice for the Red Wings

• Track performance across all channels and provide actionable insights to guide future strategy

Who You Are:

• A content strategist and creator in one — equally comfortable building a plan and producing a Reel

• Deeply familiar with the ranking signals and mechanics behind each platform’s algorithm (e.g., watch time, interaction types, SEO)

• Capable of balancing long-term brand-building with short-term performance goals

• Passionate about sports, community, and building authentic digital relationships

• A skilled writer who understands brand tone, brevity, and timing

Required Qualifications:

• 1-2 years of experience managing social media accounts for a brand, team, or entertainment property preferred

• Advanced knowledge of content performance drivers and platform algorithm behavior

• Proficient in Adobe Premiere Pro and Photoshop

• Ability to create short-form video, graphic assets, and copy for different audiences

• Comfortable working nights, weekends, and game days

• Advance understanding of baseball and baseball content.

Compensation:

This is a full-time, in-person salaried position with a pay range of $60,405–$70,000 , commensurate with experience and qualifications. In addition to base salary, this position includes a comprehensive benefits package. The role reflects the fast-paced, event-driven nature of working in professional sports — including nights, weekends, and game days — and requires a high level of ownership, creativity, and execution.

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If you’re obsessed with content — not just creating it, but understanding why it works and how it spreads — this is your opportunity to lead the digital voice of one of Minor League Baseball’s most historic organizations.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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