Digital Content Manager
Randstad USA - Los Angeles, California, United States, 90079![Randstad USA](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Randstad USA
Overview
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Overview
Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunity The Digital Content Manager is responsible for ideating, planning, scheduling, editing, and posting content on our Insights digital content hub. In addition, the Digital Content Manager will plan coordinated content marketing campaigns with the larger Owned Media team and strategize content distribution with the goal of generating digital leads and adding new clients to the bank. Managing Insights also involves authoring website content in AEM, developing a robust content strategy, conducting content audits and gap analyses, setting up tagging and taxonomies, understanding and using SEO best practices in content creation and other content tasks. In the role of Digital Content Manager, you will draw on strong cross-functional collaboration and digital writing/editing skills to manage the day-to-day content on the hub in support of bank-wide campaigns and brand awareness. Your work will coordinate with our overall marketing goals and line-of-business goals, leveraging client insights, digital analytics, and marketing personas. You should possess strong writing and editing skills, deep experience in the content strategy toolkit including working with and refining personas, SEO strategy, gap analysis, competitive analysis, keyword research, social listening, taxonomies, and learning plans.
Location:
Los Angeles, California Job Type:
Contract Salary:
$60 - 78 per hour Work Hours:
8am to 5pm Education:
No Degree Required
Responsibilities: Create an editorial calendar for Insights and post "big rock" content that can be broken up and leveraged on the bank's Owned Media channels. Make content assignments, supervise a freelance team of content creators, edit and rewrite content to ensure that it is effective and adheres to our brand guidelines and voice/tone guidelines. Ensure all content is optimized for search, mobile, accessibility, and readability. Manage relationships with outside content/marketing agency partners. Deliver work in an organized manner that can be easily handed off to other teams. Strong attention to using appropriate tone and grammatical details. Collaborate with Paid and Earned channels to execute initiatives according to business priorities and corporate messaging. Test content and choose the most effective copy and strategies based on user personas and heuristics. Manage published content and archive out-of-date content. Edit and proofread content contributed by other writers and creators.
Qualifications: Basic Qualifications: Minimum 4 years as a content strategist or digital content manager Minimum 4 years' experience using Adobe Experience Manager CMS to author website content Minimum 4 years' experience applying on-page SEO best practices Requirements: Bachelor's degree or relevant degree, certificate, or background (UX, journalism, digital content marketer/manager) Financial services writing experience a plus Smart digital portfolio with samples of content strategies you have successfully implemented Experience with Adobe Target and Adobe Analytics a plus Strong marketing/advertising background Direct-to-consumer digital knowledge a plus Excellent communication, organizational, and time management skills
Equal Opportunity Employer:
Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days. Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance. Qualified applicants in the unincorporated areas of Los Angeles County with criminal histories will be considered for employment in accordance with the Los Angeles County's Fair Chance Ordinance for Employers. We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
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