Social Media Marketing Manager
JPMorgan Chase & Co. - Chicago, Illinois, United States, 60290Work at JPMorgan Chase & Co.
Overview
- Apply
Overview
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.As a Social Media Marketing Manager within our Commercial Banking Integrated Media Team, you will be a key leader responsible for the development and execution of comprehensive social media campaigns. You will work closely with department leadership to meet marketing objectives and manage a team of Social Media Marketing Associates. Your role will require a strong background in program analytics and optimization, and the ability to multi-task in a fast-paced environment.
Job Responsibilities
Lead, develop and execute comprehensive social campaigns to support all CB initiatives; working closely with the Integrated Media leads on integrated media campaigns from briefing, planning, execution through to campaign reporting; experience running paid and organic campaigns on LinkedIn is required.
Develop thoughtful tactical recommendations, bringing innovative ideas to the table for all campaign objectives.
Key liaison between the marketing team and social media partners (i.e., LinkedIn) as well as other social teams in other JPMC LOBs.
Collaborate with all stakeholders within the Marketing and Communications team and provide strategy, advice and effective solutions to launch social media campaigns.
Work closely with the creative team to ensure creative aligns with content strategy and develop distribution plans for maximum impact.
Partner closely with marketing team members to determine campaign goals and set target KPIs.
Translate business strategy into social media campaigns and coordinate execution across channels.
Manage internal and external vendors in the development and execution of paid social campaigns.
Detail tracking expenses, invoicing, keeping budgets up to date and monitoring spend while campaigns are in flight.
Contribute ideas and solutions for digital, social, web, video, photo, story, gif creative and more.
Mentor and manage a team of Social Media Marketing Associates.
Required Qualifications, Skills, and Capabilities
Bachelor’s degree in a related field required.
7+ years in a digital media role, preferably working in the B2B space for large companies with multiple brands and/or lines of business.
Knowledge of social media platforms is a must.
Knowledge of working within LinkedIn’s campaign manager tool is required.
Experience managing social media marketing programs.
Experience in buying and managing paid social media marketing campaigns.
Ability to work independently with multiple partners to execute strategic projects and paid media campaigns.
Ability to influence, use sound judgment, make informed decisions/recommendations and earn trust from multiple stakeholders.
Strong project management skills with strong time management, organizational, planning and follow-up skills.
Critical thinker and team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities.
Advanced skills in Excel and PowerPoint, as well as social media analytics (e.g., understanding measurement, benchmarks, campaign reporting).
Preferred Qualifications, Skills, and Capabilities
Social media community management experience a plus, but not required.
#J-18808-Ljbffr