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This range is provided by iLoveToCreate. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$27.00/yr - $30.00/yr

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The Social Media Specialist is responsible for developing and executing iLoveToCreate’s organic social strategy, social commerce, and content calendars across all owned channels to grow audience engagement and brand visibility. Overseeing influencer and creator partnerships to expand reach and foster community. Develop and execute a comprehensive social media strategy that incorporates competitor research, platform strategy, benchmarking, messaging, and audience segmentation. While tracking and analyzing key performance metrics to gain insights into traffic, demographics, and overall effectiveness.

POSITION ACCOUNTABLE FOR THE FOLLOWING KEY RESULTS

• Performs key job duties while upholding the Company’s Mission & Guiding Principles.
• Owns strategy, publishing, and performance across core platforms (Instagram, TikTok, Pinterest, Facebook, YouTube), with a focus on short-form video, UGC, and engagement
• Leads all influencer, creator, and PR partnerships, including outreach, briefs, contracts, content reviews, and rights management
• Builds and manages a content calendar aligned to marketing campaigns, retailer needs, and product launches
• Manages affiliate and ambassador programs, ensuring deliverables, assets, and timely payment
• Prepares and ships PR boxes and influencer kits to support content creation and retail initiatives
• Moderates social channels, responds to comments and messages, and fosters community growth
• Tracks KPIs for social and influencer efforts, while managing reporting and creator budgets
• Monitors trends, platform updates, and competitor activity to guide creative and strategy
• Partners with Brand, Paid Media and Creative teams to assist with content
• Distributes content for use across web, email, e‑comm, and paid channels
• Collaborates with retail and brand partners to support joint marketing and placements
• Attends events and tradeshows to support brand visibility and marketing initiatives
• Supports brand strategy and cross-functional business goals
• All other duties as assigned in support of the future growth and success of iLoveToCreate.
• This job profile is subject to change with/without advance notice due to the business needs.

TALENT PROFILE

• 2+ years managing branded social channels and leading creator partnerships
• Proven ability to grow audiences and drive engagement across Instagram, TikTok, Pinterest, YouTube and Facebook
• Skilled in briefing creators, managing contracts, and securing content rights
• Strong understanding of social commerce, affiliate marketing, and UGC strategy
• Confident managing content calendars, KPIs, and reporting tools
• Comfortable collaborating cross-functionally with internal and client-facing teams
• Excellent written communication and community management skills
• Highly organized, deadline-driven, and responsive to trends and platform updates

BEHAVIORS AND PERSONAL ATTRIBUTES

• Bold, high-energy presence with a creative edge and bias for action
• Fearless in pitching ideas, testing content, and pushing creative boundaries
• Resourceful problem-solver with a self-starter mindset
• Organized and detail-driven, with strong follow-through
• Adaptable communicator with sharp writing skills and audience intuition
• Team-oriented collaborator who thrives cross-functionally
• Trend-obsessed and fluent in digital, social, and the creator economy
• Comfortable juggling multiple priorities in a fast-paced environment
• Passionate brand advocate with a deep understanding of audience and voice

EDUCATION and/or EXPERIENCE

• Bachelor’s degree in marketing, Communications, or related field preferred
• 2–4 years of experience managing social media, influencer partnerships, or digital content for consumer brands
• Experience working cross-functionally with creative, paid media, and e‑commerce teams
• Proficiency with social platforms, scheduling tools, influencer platforms, and basic analytics/reporting

COMPUTER SOFTWARE AND/OR EQUIPMENT, TOOLS, MACHINES

• Social Media Management: Sprout Social, Meta Business Suite, Linktree
• Influencer & Affiliate Platforms: Upfluence, TikTok Creator Marketplace, Amazon Affiliates
• Analytics & Reporting: Google Analytics, TikTok Analytics, CoverageBook
• Content Creation & Editing: Canva, Adobe Express, CapCut
• Project Management: Workfront, Coda
• Office tools: Microsoft Office Suite, DocuSign

PHYSICAL DEMANDS

• While performing the duties of this position the employee is regularly required to stand, walk, reach above/ below shoulder level.
• Occasionally required to lift/carry/push up to 40 lbs, repetitively use both hands/arms/shoulders, forward bending/stooping and light grasping and fine dexterity of both hands. Ability to participate in a team lift for any lifting necessary over 40 lbs.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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