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Leap Event Technology is a remote-friendly company. This position is open to any candidate in North America.WHO WE ARE:Leap is revolutionizing the event technology industry by empowering organizers to create experiences that are more engaging, more thrilling, and more impactful than ever before. Our all-in-one suite of ticketing, mobile apps, experiential marketing, and patron management tools, combined with our expert marketing services, allows organizers to drive nonstop engagement and capture all customer data from their entire event. That's why iconic brands like New York Comic Con, Bonnaroo, Illuminarium, and the NHL choose us to power their events.We are a diverse and passionate team of event experts and fans who are dedicated to helping organizers transform their event experiences. Like our clients, we live and breathe events. We take our passion, knowledge, and hands-on experience and apply it to our work every single day. With offices in Dallas, Montreal, and Sydney, and an expansive remote workforce across the globe, our diverse backgrounds give us the experience needed to create incredible events for any industry, anywhere in the world.Leap Event Technology is recognized and certified as a Top Workplace and Great Place to Work Canada.We're looking for a Digital Advertising Specialist who will take full ownership of paid search campaigns and collaborate on paid social advertising to fuel our growth. This role is perfect for a data-driven marketer who thrives on optimizing campaigns for lead generation, managing budgets strategically, and testing new strategies to drive results.As the primary owner of paid search, you will oversee Google Ads and Bing Ads, ensuring efficient budget allocation and continuous campaign optimization. You'll also collaborate with our Social Media Specialist to develop and execute paid social campaigns across Meta, LinkedIn, and YouTube to generate leads.Beyond execution, you will lead A/B testing initiatives, optimize landing pages, explore new advertising platforms, and leverage data-driven insights to continually refine and enhance our digital advertising strategies.Sounds interesting? Let's talk.AS A DIGITAL ADVERTISING SPECIALIST, YOU WILL:Lead Generation, Paid Search Management, & ReportingOwn and manage all paid search campaigns (Google Ads, Bing Ads) to drive high-quality lead generation efficiently.Monitor and manage assign leads daily through Salesforce lead generation reports to ensure data integrity and alignment with business goals.Manage and optimize budgets across search campaigns, ensuring efficient spend allocation to maximize ROI.Develop and refine keyword strategies, audience targeting, and bidding tactics for improved conversion rates.Continuously test and optimize ad copy, landing pages, and targeting to enhance campaign performance.Track and analyze lead quality, conversion rates, and ROAS, using insights to drive improvements.Own reporting responsibilities, including monthly paid search performance reports, weekly negative keyword optimization, and daily budget tracker monitoring to ensure efficient spending.Paid Social Collaboration & ExecutionWork closely with the Social Media Specialist to strategize, execute, and optimize paid social campaigns across Meta, LinkedIn, and YouTube.Provide input on audience segmentation, creative strategy, and budget allocation to align with lead generation goals.Collaborate with the Design team to optimize ad creatives, ensuring messaging and visuals drive high performance.Testing, Optimization & Growth InitiativesLead A/B testing initiatives on ad creatives, audience segments, and bidding strategies to maximize conversion rates.Implement Conversion Rate Optimization (CRO) strategies to enhance landing page performance and improve lead quality.Experiment with new ad platforms and explore emerging advertising opportunities to expand lead generation efforts.Analyze test results and apply data-driven insights to continually optimize campaign performance.Performance Tracking & InsightsTrack and report on key performance metrics, including Cost per Lead (CPL), Cost per Acquisition (CPA), Return on Ad Spend (ROAS), and lead conversion rates.Provide regular performance reports and insights to marketing leadership, along with data-driven recommendations for improvement.Stay ahead of industry trends, platform updates, and best practices to keep our digital advertising strategy competitive.BENEFITS:We offer Medical, Dental, Vision, and Voluntary benefitsGenerous PTOPaid parental leave (following 12 months of continuous employment)401K Match$200 event reimbursementUdemy Business, a world-class learning and development platformOFFICE INFORMATION:Leap Event Technology is a 100% remote-friendly company. However, we do offer the option of working in the office for employees located in Montréal (CAN), Dallas (U.S.), Sydney (AUS). All of our offices are stocked with snacks and drinks and we provide a free lunch every week. We offer a monthly travel stipend, and even host the occasional themed party and happy hour! If you don't live near an office but happen to be visiting nearby, you can work from the office for as long as you need.LEARN MORE:https://leapevent.tech/ADDITIONAL INFORMATION:Leap Event Technology requires all Event Operations employees and contractors who will be representing the company at a client event to be fully vaccinated at least two weeks prior to attending. Exemptions are determined by the event organizer. Employees are not required to be fully vaccinated to be present at an office facility. *Leap Event Technology provides equal opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.EXPERIENCE & SKILLS (REQUIRED):2+ years of experience managing lead generation campaigns, with a strong focus on Google Ads and paid search.Proven experience in managing and optimizing budgets to maximize ROI across campaigns.Proficiency in conversion-focused paid social advertising (Meta Ads, LinkedIn Ads, YouTube Ads).Strong ad copywriting skills, with the ability to craft compelling, conversion-driven messaging.Basic understanding of Salesforce and how to manage lead assignments and reporting.Proficiency in key advertising tools such as Google Ads Editor, Facebook Ads Manager, and Google Analytics.Strong analytical skills, with the ability to interpret data and make data-driven campaign optimizations.Excellent communication and collaboration skills to work cross-functionally with marketing and sales teams.EXPERIENCE & SKILLS (PREFERRED):Expertise in landing page optimization to enhance lead quality and conversion rates.Proficiency in A/B testing and exploring new ad platforms to drive performance.Google Ads or Meta Blueprint certifications.Experience with Tableau for advanced data visualization and reporting.