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University of Florida

Gainesville, Florida, United States 32611

Web: http://www.ufl.edu

Social Media Strategist/College of Journalism and Communications and WUFT News

Job ID: 72236

Job Views: 308

Job Category: Television

Posted: 03.03.2025

Job Description

Bring Your Talent to a Culture of Excellence!
The College of Journalism and Communications and WUFT News at the University of Florida is seeking a Social Media Strategist to join our dynamic editorial team.

We are looking for an exceptional Social Media Strategist to develop and implement a comprehensive social media strategy that aligns with our brand objectives, engages our audience, and drives business results for the college's professional media platforms including but not limited to WUFT News, Noticias WUFT, WRUF, and FPREN. As a key member of our editorial team, you will be responsible for devising a social media plan, creating and curating high-quality journalism content, managing our social media presence, and analyzing metrics to inform future strategy.

Responsibilities

1. Develop and implement a social media strategy that aligns with organizational goals and objectives (e.g. increase followers, drive website traffic, generate leads).
2. Create and curate high-quality, engaging journalistic content across multiple social media platforms (Facebook, X, Instagram, LinkedIn, YouTube, etc.).
3. Identify, monitor, and report on social media analytics, critical tracking metrics, and insights.
4. Collaborate with cross-functional teams (news, marketing, communications, administrators) to ensure consistent messaging and brand representation across all channels/platforms.
5. Identify and prioritize trends, best practices, and industry insights to stay up to date with the latest social media developments.
6. Manage social media advertising spend and optimize campaigns for maximum ROI.
7. Provide social media training and support to internal stakeholders as needed.
8. Supervise student assistants and/or students tasked with social media content creation.
9. Participate in daily and long-term news planning meetings.
10. Collaborate with leadership and operations teams of individual television and radio stations.

The Social Media Strategist position is based in the College's Innovation News Center. Learn more about the INC.

Minimum Requirements

Master's degree in an appropriate area of specialization; or a bachelor's degree in an appropriate area of specialization and two years of appropriate experience.

Preferred Qualifications

1. Experience with social media account management, particularly for a media/journalism outlet.
2. Experience with social media brand development and marketing.
3. Understanding of how to create and execute a data- and analytics-driven social media organizational plan.
4. Ability to work with various teams across various disciplines, including supervision and training of students and other staff.
5. Expertise in social media content creation tools and software (Adobe Creative Cloud suite of products, Canva, Social News Desk).
6. Proficiency in newsroom operating & planning systems (like ENPS, NewsBoss, AP Playbook).
7. Content creation experience on social media apps (like Facebook, Instagram, X, Snapchat, YouTube).
8. Familiarity with newsroom tools (like Osmo, Mevo, Descript, LiveU & Comrex, etc.).

Application Instructions

Please submit your applications online via Careers at UF. Applications must include your resume and a cover letter.

If an accommodation due to a disability is needed to apply for this position, please call (352) 392-4621 or the Florida Relay System at (800) 955-8771 (TDD).

For additional questions or more information, please contact search committee chair Harrison Hove at hchove@ufl.edu.

The University of Florida is an Equal Opportunity Employer. The University is committed to non-discrimination with respect to race, creed, color, religion, age, disability, sex, sexual orientation, gender identity and expression, marital status, national origin, political opinions or affiliations, genetic information, and veteran status in all aspects of employment including recruitment, hiring, promotion, transfers, discipline, terminations, wage and salary administration, benefits, and training.

Applications Close: 28 Mar 2025

Expected Salary: $60k-65k