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Director of Marketing And Business Development

5 days ago Be among the first 25 applicants

Family Medical Group has been providing quality healthcare services to South Florida for the last 8 years. Our state-of-the-art facilities, accommodating hours, and friendly staff have contributed to our long-standing success. We offer a variety of comprehensive healthcare services, focusing on family/internal medicine and accident rehabilitation. At FMG, you can access primary care, urgent care hours, accident therapy, on-site laboratory and diagnostics, as well as orthopedic and chiropractic care, all in one place. We also provide DOT and Immigration Physicals for all ages.

Role Description

This is a full-time hybrid role for a Director of Marketing and Business Development, located in Kendall, FL, with some work-from-home flexibility. The Director will be responsible for overseeing the development and implementation of marketing strategies, conducting market research, managing marketing campaigns, and leading sales initiatives. The role includes developing and executing plans to drive business growth, enhancing brand awareness, coordinating with the sales team, and identifying new business opportunities.

Qualifications

• Lead and manage the marketing team and business development initiatives.
• Develop and implement effective social media strategies across various platforms.
• Oversee the creation of monthly newsletters and other content updates.
• Design and execute holiday email campaigns to engage our audience.
• Create a content calendar for important medical dates, including Instagram reels.
• Manage EHR platform campaigns and oversee social media accounts.
• Implement targeted marketing strategies for managed care.
• Drive the creation and execution of innovative marketing campaigns and branding ideas.
• Oversee SEO, PPC, Google, and Meta ads campaigns to maximize reach.
• Hire and manage a content creator for daily activities and skits.
• Grow and lead the internal business development team.
• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Proven experience in marketing and business development leadership.
• Strong understanding of digital marketing strategies and tools.
• Excellent communication and team management skills.
• Bilingual in English and Spanish.

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries

Medical Practices