Get new jobs for this search by email

Social Media, Marketing, & Public Relations Coordinator

The Social Media, Marketing, & Public Relations Coordinator is responsible for managing and enhancing the organization’s online presence, creating engaging content, and supporting communication strategies to align with the organization’s goals. This role combines creativity, analytical skills, and knowledge of social media trends to effectively communicate with target audiences and build brand awareness.

MAJOR DUTIES AND RESPONSIBILITIES include the following:

1. Social Media Management:
   • Help build and execute social media strategy through competitive research and benchmarking.
   • Publish and share daily content (original text, images, and video) that builds meaningful connections and encourages members to take action.
   • Update and optimize pages within each platform to increase visibility.
   • Stay current with social media trends and best practices.
   • Research opportunities for new social marketing platforms and adapt the current process to fit MLS Now’s needs.
   • Moderate all user-generated content in line with MLS’s social media policy for each platform.
   • Edit and post-produce regular videos and podcast content.
   • Compile, design and execute bi-weekly newsletters, email blasts, mass texting and other digital outlets as they apply.
2. Content Creation:
   • Write, edit, and design compelling content for social media, websites, blogs, newsletters, and press releases.
   • Collaborate with design and marketing teams to produce graphics, videos, and other multimedia content.
   • Stay updated on trends, tools, and techniques to keep content fresh and relevant.
3. Brand Management:
   • Maintain consistent brand voice, tone, and visual identity across all communications.
   • Ensure content aligns with organizational goals and resonates with target audiences.
   • Monitor online reputation and report on public sentiment.
4. Campaign Development:
   • Plan and execute campaigns to promote services, events, or initiatives.
   • Manage budgets for paid social media advertisements and track ROI.
   • Partner with influencers or organizations to amplify reach.
5. Cross-Functional Collaboration:
   • Work closely with marketing, PR, and other departments to ensure cohesive messaging.
   • Support the development and execution of broader communication strategies.
   • Coordinate with external vendors, consultants and freelancers, as needed.
6. Monitoring and Reporting:
   • Track and analyze data using tools like Google Analytics, Meta Business Suite, or Hootsuite.
   • Provide insights on audience engagement and make data-driven recommendations.
   • Stay informed about industry trends, algorithm changes, and platform updates.
7. Such other duties as from time to time assigned

EDUCATION and/or EXPERIENCE: Bachelor’s degree or related experience in Marketing, Communications, Journalism, or a similar field. Minimum of 5 years computer education experience and customer support or certified by the Ohio Division of Real Estate. Computer knowledge to include Microsoft Outlook and Office programs. Preferred 2 years supervisory/management experience.

LANGUAGE SKILLS: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients,