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Job ID: 2891814 | Amazon.com Services LLC Are you ready to shape the future of voice technology and revolutionize how people interact with their devices? The Alexa team is seeking a Snr. Product Marketing Manager to drive user growth and engagement for one of the world's most beloved and innovative AI assistants. We're looking for a dynamic leader who can leverage strategic marketing, cross-functional collaboration, and data-driven optimization to propel Alexa's adoption and usage. In this role, you'll bring compelling value propositions to life and design impactful campaigns that drive user growth through Amazon's owned channels and partner with other Amazon teams. You'll drive experimentation and A/B testing to continually refine our marketing effectiveness. Join us in making Alexa an indispensable part of customers' lives. Key job responsibilities Develop and execute marketing strategies to drive customer acquisition and growth using Amazon's owned channels (app, email, website, retail, etc.) Lead customer segmentation and targeting efforts, unlocking new growth opportunities Design and oversee A/B testing and experimentation to continually refine our marketing effectiveness Collaborate across teams to influence product development and expand Alexa's reach Deliver insightful performance analytics to key stakeholders, driving data-informed decision making Manage complex trade-offs and establish efficient processes for campaign delivery at scale Track and report on engagement metrics, action plans, and performance Work closely with GTM and Advertising teams to ensure integrated campaign effectiveness A day in the life Your average day will be dynamic and you'll collaborate with Product, Business Intelligence, Data Science, peer marketing functions and other Amazon teams to create content, develop marketing programs, run experiments, and share insights. We seamlessly transition from strategic planning to creative ideation to detailed execution, balancing multiple priorities in a fast-paced environment. We work together and pick each other up when workloads shift, balancing our time and juggling multiple priorities. We enjoy supporting a fast-paced and highly cross-functional organization. About the team This role sits within the Alexa Marketing team, a dynamic group that includes advertising, media, lifecycle, and channel marketers. We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives. BASIC QUALIFICATIONS - Bachelor's degree in marketing, communications, business, or equivalent - 6 years of professional non-internship marketing experience - Experience building, executing and scaling cross-functional marketing programs - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience with customer segmentation, profiling, and targeting - Experience with A/B Testing or Multi-Variate Testing or both PREFERRED QUALIFICATIONS - Experience leading go-to-market for consumer software or hardware product launches - Knowledge of analytics tools and web traffic reporting Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. J-18808-Ljbffr