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This range is provided by Sonicu. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$75,000.00/yr - $85,000.00/yr

Content Marketing Manager Job Description

Sonicu, a fast-growing wireless sensor and cloud-based computing company headquartered in Indianapolis, is looking for a Content Marketing Manager to help execute the overall sales and marketing strategies for the company.

This position is full-time and serves a vital role in helping Sonicu achieve its growth and revenue goals.

Responsibilities:

• Creating high-quality content for marketing materials such as white papers, ebooks, case studies, website copy, datasheets, presentation materials, blogs, and social media content.
• Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot, and social media analytics tools.
• Build and maintain the editorial calendar and marketing department's process documentation.
• Work closely with senior leaders and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently.
• Own the competitive intelligence analysis with a focus on creating content that differentiates Sonicu from our competitors based on hardware and software features and capabilities.
• Participate in outbound marketing.
• Coordinate generation and edit copy for installation guides, help docs, technical documents, datasheets, and other support documents.
• Coordinate graphical design and production of all marketing materials.
• Management of all creative resources including designers and other agency personnel.
• General support of sales and marketing efforts as needed.

Requirements:

• 3+ years of content marketing or equivalent experience.
• Bachelor's degree in communications, marketing, journalism, business, advertising, or related field.
• Excellent grammar, punctuation, and spelling skills.
• A high level of accuracy and attention to detail is required.
• Knowledge of traditional and digital marketing, content marketing, and social media marketing.
• Ability to develop, organize, and maintain process documentation.
• Ability to create, update, and maintain training documents.
• Experience/consistent performance in a deadline-oriented environment due to tight time restraints and volume of work.
• Ability to manage multiple projects and juggle priorities.
• Clear, effective communicator—verbally and in writing—with the ability to be persuasive.
• Demonstrated ability to work productively with counterparts in a cross-functional capacity.
• Results-oriented; proven ability to prioritize, drive, and achieve results through self and others under time pressure.
• Editorial mindset that seeks to understand what audiences consume and how to create it.
• Ability to analyze and present content and social performance.
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of traffic, leads, and sales.
• Strong knowledge of content marketing strategy and channels.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Hospitals and Health Care