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Rocket Alumni Solutions provides web-based touchscreen software for community recognition. Goal: Impact student outcomes at scale. Clients: 600+ high schools and colleges. Who: A highly motivated team of doers looking to make a large impact. Ideal candidates are looking to make an immediate impact, rapidly learn, and grow with the business. We are seeking top-performing individuals who can demonstrate they have been the top performer in their previous roles through provided metrics or portfolios. Paid Advertising Specialist Location: TBD Department: Marketing Type: Full-time Salary: $70K+ Job Description Posted on: January 24, 2025 About Rocket Alumni Solutions At Rocket Alumni Solutions, we build interactive recognition platforms that drive engagement for schools, clubs, nonprofits, and beyond. Our ARR has soared to $2.4M and we’re aiming for $5M by 2025. We are looking for a performance-focused Paid Advertising Specialist to help us expand our inbound pipeline through strategic, data-driven campaigns. Role Overview As the Paid Advertising Specialist, you will manage and optimize multi-channel ad campaigns (Google, Meta, LinkedIn, Pinterest, etc.) to generate qualified leads. You will collaborate with Marketing and Sales to develop high-impact funnels and rigorously analyze campaign performance to maximize ROI. Key Responsibilities: Strategize, launch, and optimize paid campaigns to drive demo bookings Conduct A/B testing for creative, audience targeting, and landing pages Track and report on key KPIs (CAC, CPL, CTR, conversion rates) Identify new advertising channels and growth opportunities Partner with Marketing for cohesive messaging and campaign consistency Requirements 3+ years hands-on experience in PPC/paid digital marketing (Google, Facebook, LinkedIn, etc.) Solid understanding of analytics tools (Google Analytics, HubSpot, etc.) Demonstrable success scaling campaigns on tight budgets Ability to interpret data to continually improve performance Strong collaboration and communication skills in a fast-paced environment To Apply Please email chase@rocketalumnisolutions.com and maddy@rocketalumnisolutions.com with: Your portfolio or examples of past campaigns (including KPIs) Past achievements in lowering CAC or boosting ROI Any relevant startup or fast-growth environment experience We look forward to hearing how you can help us supercharge our paid advertising efforts! #J-18808-Ljbffr