Granite School District
Associate Director II - Marketing - 3 Yr Only Position
Granite School District - Salt Lake City, Utah, United States, 84106
Work at Granite School District
Overview
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Overview
Job Title: Associate Director II - Marketing (3 Year Only Position)
Department/Location:
Communications Department Salary Schedule:
Administrative Lane Placement Schedule DA-DD Contract Length:
12 months (243 days) FLSA Classification:
Exempt - Professional Date Posted:
3/4/2025 Date Available:
07/01/2025 Closing Date:
03/10/2025 Job Summary:
Interested in this role You can find all the relevant information in the description below. The Marketing Associate Director will be responsible for working with schools on developing and executing marketing strategies to promote the schools’ programs, events, and overall brand image to parents, students, community members, and potential families. This position will work with schools on utilizing various communication channels like social media, website content, print materials, and public relations to enhance enrollment and positive perception of the school and district. The Marketing AD will oversee district-wide community engagement initiatives and work to connect the branding/marketing plans of schools to learning and district initiatives. This position will be on a three-year only contract from 7/1/2025 - 6/30/2028 with no expectation of continued employment after the completion of three years. Essential Functions:
Works collaboratively with the other Associate Directors, Benefits Manager, and the secretaries in the Human Resources office. Works closely with various employee associations. Serves as a resource to principals and supervisors on school marketing. Work with schools on writing newsletters, social media posts, brochures, and other marketing materials highlighting school/district achievements, upcoming events, and important information. Assist with the creation of professional content for the school/district social media platforms. Produce brochures and marketing information as needed. Assist the department in marketing the district programs and local schools to the public. Write, review and edit District information/publications that are distributed to internal and/or external audiences. Collaborate with graphic designers to develop visually appealing marketing materials, including logos, banners, and flyers. Work with schools to build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Work with schools to generate, edit, publish and share daily content (original text, images, video or graphics) that build meaningful connections. Planning and executing marketing campaigns for specific initiatives like enrollment drives, school events, fundraising efforts, or new program launches. Track key metrics and analyze data to measure the effectiveness of marketing campaigns and adjust strategies accordingly. Monitor and analyze social media metrics to measure the effectiveness of campaigns and adjust strategies accordingly. Stay up to date with the latest social media trends and best practices. Work with school administrators and staff to gather information, coordinate marketing efforts at the school level, and ensure consistent messaging. Perform other duties as assigned. Knowledge, Skills, and Abilities:
Excellent writing and communication skills. Proficiency in digital marketing tools. Strong understanding of social media platforms and best practices. Ability to analyze data and generate reports. Strong organizational and project management skills. Knowledge of local community and education landscape. Required Training and Education:
Master’s degree in Communications, Public Relations, or related field preferred. Two years previous experience in marketing, media relations, or communications preferred. School administrative experience preferred. Physical Demands: Requires the ability to sit, stand, walk, stoop, kneel, crouch or crawl. Ability to reach with hands and arms, use hands to finger, handle or feel objects. Ability to talk or hear. Vision abilities include close vision, distance vision, color vision and ability to focus. Physical demands require moving and lifting supplies, equipment, etc. up to 25 pounds and occasionally lift and/or move up to 50 pounds. Note:
This list of essential and non-essential functions and of physical requirements is not exhaustive and may be supplemented in accordance with the requirements of the job.
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Department/Location:
Communications Department Salary Schedule:
Administrative Lane Placement Schedule DA-DD Contract Length:
12 months (243 days) FLSA Classification:
Exempt - Professional Date Posted:
3/4/2025 Date Available:
07/01/2025 Closing Date:
03/10/2025 Job Summary:
Interested in this role You can find all the relevant information in the description below. The Marketing Associate Director will be responsible for working with schools on developing and executing marketing strategies to promote the schools’ programs, events, and overall brand image to parents, students, community members, and potential families. This position will work with schools on utilizing various communication channels like social media, website content, print materials, and public relations to enhance enrollment and positive perception of the school and district. The Marketing AD will oversee district-wide community engagement initiatives and work to connect the branding/marketing plans of schools to learning and district initiatives. This position will be on a three-year only contract from 7/1/2025 - 6/30/2028 with no expectation of continued employment after the completion of three years. Essential Functions:
Works collaboratively with the other Associate Directors, Benefits Manager, and the secretaries in the Human Resources office. Works closely with various employee associations. Serves as a resource to principals and supervisors on school marketing. Work with schools on writing newsletters, social media posts, brochures, and other marketing materials highlighting school/district achievements, upcoming events, and important information. Assist with the creation of professional content for the school/district social media platforms. Produce brochures and marketing information as needed. Assist the department in marketing the district programs and local schools to the public. Write, review and edit District information/publications that are distributed to internal and/or external audiences. Collaborate with graphic designers to develop visually appealing marketing materials, including logos, banners, and flyers. Work with schools to build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Work with schools to generate, edit, publish and share daily content (original text, images, video or graphics) that build meaningful connections. Planning and executing marketing campaigns for specific initiatives like enrollment drives, school events, fundraising efforts, or new program launches. Track key metrics and analyze data to measure the effectiveness of marketing campaigns and adjust strategies accordingly. Monitor and analyze social media metrics to measure the effectiveness of campaigns and adjust strategies accordingly. Stay up to date with the latest social media trends and best practices. Work with school administrators and staff to gather information, coordinate marketing efforts at the school level, and ensure consistent messaging. Perform other duties as assigned. Knowledge, Skills, and Abilities:
Excellent writing and communication skills. Proficiency in digital marketing tools. Strong understanding of social media platforms and best practices. Ability to analyze data and generate reports. Strong organizational and project management skills. Knowledge of local community and education landscape. Required Training and Education:
Master’s degree in Communications, Public Relations, or related field preferred. Two years previous experience in marketing, media relations, or communications preferred. School administrative experience preferred. Physical Demands: Requires the ability to sit, stand, walk, stoop, kneel, crouch or crawl. Ability to reach with hands and arms, use hands to finger, handle or feel objects. Ability to talk or hear. Vision abilities include close vision, distance vision, color vision and ability to focus. Physical demands require moving and lifting supplies, equipment, etc. up to 25 pounds and occasionally lift and/or move up to 50 pounds. Note:
This list of essential and non-essential functions and of physical requirements is not exhaustive and may be supplemented in accordance with the requirements of the job.
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